Google launched in 1998, more than 20 years ago. Yet the importance and value of search optimization is still not fully understood by many business owners. That’s an eye-opening finding from a recent survey by digital agency Fractl. Business owners and consumers surveyed. Fractl surveyed 977 people in total about their Google and SEO knowledge,…
ADVERTISEMENT YouTube has again upset creators after implementing another policy change that may impact the content published by popular channels. After recently infuriating creators with changes to its monetization policies, YouTube has updated its harassment policy to no longer allow certain types of content: “We will no longer allow content that maliciously insults someone based…
Windows users can now initiate Bing visual searches right from the search bar, without having to open up a browser, Microsoft announced on Monday. The feature is first rolling out to U.S. users, with international markets to follow shortly after. Users can submit a full or partial screenshot to search for objects in an image.…
We all should know by now the top common black hat tactics to avoid. Most SEO professionals like to think of themselves as white hat, or at least gray hat. However, did you know that there are several white hat strategies that can seriously hurt your long-term SEO performance? The reason most of these white…
ADVERTISEMENT Pinterest is introducing a new tool to help marketers keep up with the top US search terms on the platform. Currently in beta, Pinterest Trends provides an overview of the most popular search terms from the past 12 months. The tool will also highlight when particular search terms have hit their peak, along with…
One of the most thought-provoking presentations at TechSEO Boost was the keynote by Dr. Ricardo Baeza-Yates, the CTO of NTENT. It was entitled, “Biases in Search and Recommender Systems.” Spoiler alert: Bias is bad; delivering and monetizing the most relevant content based on user intent is good. Now, prior to joining NTENT in June 2016,…
ADVERTISEMENT Yahoo is extending the date that it plans to delete all Yahoo Groups data, which was originally scheduled to happen this week. It was announced in October that all content on Yahoo Groups would be deleted by December 14. Now, Yahoo says it will not delete Groups data until January 31, 2020. A Verizon…
Last month I spoke at SMX East about scaling online reputation management – specifically reviews. At the end of my presentation, “14 Tips to Scale Reviews Across Multiple Locations,” I fielded a number of fantastic questions from session attendees and wanted to follow-up on some additional ones. How do I convince clients to respond to…
On Cyber Monday alone, consumers spent $9.4B via online channels – that’s up $1.5B from just last year, according to Adobe, and another record-breaking figure in terms of e-commerce sales. For marketers, the entire five-day stretch known as Cyber 5, but dubbed “Turkey 5” by Amazon, was likely a banner sales weekend, but looking at…
Google introduced its real-time translation feature, “Interpreter Mode,” for Google Home and smart displays earlier this year. It tested the feature in several hotels in Las Vegas, New York and San Francisco at concierge and registration desks. Now the company is more broadly rolling out Interpreter Mode to Android devices and iPhones. Where there were…