As an ecommerce site, the goal is to drive links and traffic to your product pages, as those are the final step before a customer clicks “add to cart” and completes a purchase. But creating valuable content and using other link building strategies can also help you convert users into customers. Offering high-quality content to…
ADVERTISEMENT A study commissioned by the Royal Society for Public Health (RSHP) finds ‘like’ buttons are the most toxic feature on social media. The RSHP polled over 2,000 people, including adults and teens, and found the like button is considered more harmful than push notifications, which are designed to keep people using social media apps.…
Links remain one of the strongest currencies in SEO, despite many years of people claiming otherwise. But getting ones that carry value is becoming increasingly difficult as Google continues to get better at understanding which links are manipulated purely for SEO. So it’s becoming more important to get good links that will move the needle…
Editor’s note: “Ask an SEO” is a weekly column by technical SEO experts Jenny Halasz and Kristine Schachinger. Come up with your hardest SEO question and fill out our form. You might see your answer in the next #AskanSEO post! Frequently, I see people on Twitter or Facebook discuss how a ranking factor on their…
ADVERTISEMENT TikTok is reportedly working on a way to earn revenue through a native audience network for advertisers looking to reach TikTok users. AdWeek reports this information was discovered in some newly released developer documents. The audience network would allow advertisers to target people while they’re using other apps. That means advertisers would have the…
Yelp is giving users the option to personalize their search results based on diet, lifestyle, and accessibility. Users can set up profiles to specify their preferences, and only places that meet their individual requirements will be surfaced in search results. This is the first time Yelp has allowed users to personalize search results by anything…
ADVERTISEMENT LinkedIn rolled out a new page dedicated to insights and research, which is designed to help marketers make informed decisions about their social media strategies. LinkedIn says this resource will help guide social media marketing strategies based on comprehensive insights related to audiences, industry verticals, and the LinkedIn ad landscape. The new LinkedIn Insights…
Ecommerce is one of the most challenging and competitive verticals in SEM. No matter what industry you’re in, you’re undoubtedly competing against behemoths like Amazon/Walmart with a constant fear of scrappy niche startups nipping at your heels. As more and more dollars shift toward Shopping ads and the competition continues to climb, retailers need to…
ADVERTISEMENT Back in October, I wrote Are Any of These 3 Things Draining Your Passion for SEO? In it, I looked at how things like lack of client education and the constant pressure of the industry can lead to burnout. The thing is, regardless of whether you’ve been in the digital marketing space for 10…
ADVERTISEMENT Want to know more about Instagram? Dive into 30 Instagram facts, with up-to-date 2019 information about how Instagram is used throughout the world. Discover insights about one of the most popular social media platforms in the world, including demographic data, major developments, net worth, usage statistics, current leadership, market share and more. 1. There…