ADVERTISEMENT Twitter is launching the Promoted Trend Spotlight, a takeover ad displayed at the top of the Explore tab. The Explore tab houses Twitter’s trending topics, which makes it one of the most frequently visited sections outside of Twitter’s main feed. Twitter users may recall seeing a Promoted Trend Spotlight when Disney+ launched, as the…
When you’re interested in learning more about a brand, it is very likely that the first thing you do is type that company’s name into Google. What you see on page one of the search results for that brand plays a critically important role in defining the company’s online reputation. If a searcher finds positive…
Google announced today that 500 million people are now using Google Assistant across smartphones, TVs, smart home devices, and other gadgets. That figure represents the number of people using Google Assistant each month, a metric which Google has never previously revealed. While half a billion is a considerable number of monthly users, recent data indicates…
Google has confirmed with Search Engine Land the search engine is testing user comments in the search results for queries related to live TV shows. Google has offered this feature for live sporting events. What it looks like. This is a test, so you might not see it, but if you search for [the bachelor]…
Google’s John Mueller informed an aspiring Google employee that it’s SEO allegedly have it “harder than others.” This was mentioned in a Reddit thread started by a user who wants to work at Google one day in an SEO position. The original poster of the thread asked for guidance in achieving such a role. Mueller…
Apparently, there are still quite a number of advertisers with active standard text ads in their Microsoft Advertising accounts. Their end date has been extended. The change. Microsoft Advertising had said standard text ads would no longer serve after 2019. On Monday, the company announced existing standard text ads may continue to serve until March…
When was the last time you ran performed a content audit? Can’t remember? You aren’t alone. Most content creators are so focused on creating new content that they forget to audit their existing content. Here are a few reasons why you need to audit your content: Goals: Is your content achieving its goals? Are you…
ADVERTISEMENT Elegant Themes announced that several of their products contained a code injection vulnerability and should be updated right away. The vulnerability allows an untrustworthy user to execute PHP functions. Divi is a popular WordPress theme that is widely used around the world. It’s important that publishers update their theme and two other Elegant Themes…
Walmart made another move in building out its e-commerce advertising offering Friday with the launch of Walmart Advertising Partners. The company named four initial ads API partners: Flywheel Digital, Kenshoo, Pacvue and Teikametrics. Why we care This signals a significant next step for Walmart Media Groups’ efforts to attract large manufacturer budgets. Companies that are…
There’s a common misconception that the more pages you have targeting a keyword, the better you’ll rank for that keyword. After all, the more pages you have trumpeting your niche, the more likely Google is to pick up on your keywords and elevate your SERPs ranking, right? Actually, no. That isn’t true. In fact, targeting…