Google Ads engineers have been working to fix conversion reporting since a bug caused conversions to be overreported for in the AdWords API, Google Ads API beta and Google Ads scripts. Status update. As of Sunday, conversion reporting has been fixed except in the Search Query Performance, Geo Performance, Keywordless Query, and Keywordless Category reports,…
There are countless ways in which Google has made our lives easier, especially when it comes to research. Case in point: reverse image search. Upload a picture of pretty much anything and Google can tell you what it is, where it appears, and even offer up similar images. Whether you want to track an image’s…
Google’s John Mueller recently advised against blindly following what big sites do when it comes to SEO. This topic was addressed in a Reddit thread in which a person asks whether they should listen to Google’s advice or follow what big sites are doing. In particular, this question referred to canonical tags for pagination. The…
YouTube Masthead ads on TV screens are now widely available for all advertisers to buy on a CPM basis. This announcement comes following successful test campaigns in select markets. In September, YouTube ran an open beta for advertisers to take over the YouTube Masthead on TVs. FOX was among the companies testing the YouTube Masthead…
As an advertiser, it always feels like the holiday season is abnormally long. It starts in August when I’m initiating conversations with our clients about the upcoming holidays and what it means for them. The majority of my clients are small businesses with small budgets, making this an important time of year. Not only do…
Google’s smart bidding strategies use a host of signals to inform bids with each auction. Now, Google is starting to show which signals are driving performance to optimize bids for people more or less likely to convert. Top signals. The signals shown might include device type, location, day of week, time of day, keywords, remarketing…
We know the number of features like knowledge panels, images, local packs and other elements have proliferated in search results in recent years, and that has had a significant impact on SEO strategies. Now, a new study aims to show how much the introduction and variation of these features are changing searchers’ behavior. When search…
ADVERTISEMENT Websites hosted on WordPress.com can now monetize their content with a new recurring payments feature. Available with any paid plan on WordPress.com, the recurring payment feature lets site owners collect repeat contributions from supporters in exchange for things like exclusive content or a monthly membership. “Let your followers support you with periodic, scheduled payments.…
Google will offer restricted data processing to enable businesses to comply with the California Consumer Privacy Act (CCPA), the company announced Wednesday. With restricted data processing enabled, Google will act as an affected business’ (advertiser, publisher or partner) data processing service provider. Here we’ll look at what this means for advertisers. Restricted data processing, Google…
A year ago, I put a lump of coal in the stocking of John Lewis & Partners, a chain of high-end department stores that operate throughout the United Kingdom, for creating its 2018 Christmas advert, “The Boy and The Piano.” If you are curious about why a Christmas video that featured Elton John failed so…