OneSearch, Verizon Media’s new search engine, sounds awfully familiar

Verizon Media has launched OneSearch, which appears to be a direct DuckDuckGo competitor, capitalizing on heightened awareness around privacy and tracking issues. The new search engine will serve results powered by Bing and run contextual ads rather than behaviorally targeted ads that rely on cookies. Microsoft and Verizon Media. OneSearch’s organic search results are provided…

SEO in 2020: What Role Do Keywords Play? via @Kammie_Jenkins

It’s 2020, and SEO professionals who’ve been at it for a while will know just how much has changed in the past decade. In 2010, we still hadn’t been hit with Panda or Hummingbird or RankBrain or BERT, and many of us still thought “SEO content” was a matter of: Adding our target keyword and…

Google desktop favicon search results study

In 2019, Google introduced a new format in mobile search results which included a small “favicon” icon from the website, to the left of the snippet. This week, Google announced that a similar format was being launched in desktop results. Yard carried out a user study on mobile results in September that concluded that some…

Case study: The true value of informational content for e-commerce SEO

The true value of informational content for e-commerce SEO is often difficult to prove. Some content marketers and SEOs are convinced that informational content can serve as a link-worthy asset that will attract natural links from other websites. The acquired links are then supposed to help improve the SEO performance of the entire online shop.…

Pinterest Overtakes Snapchat in Popularity Among US Users via @MattGSouthern

ADVERTISEMENT Pinterest is now the third largest social media platform in the United States, a position which it’s expected to keep for the foreseeable future. This data comes from eMarketer’s latest estimates, which sees Pinterest ending 2019 with 82.4 million users. Pinterest managed to surpass Snapchat’s 80.2 million users, which is notable considering Snapchat’s user…

Google buys Pointy to bring SMB store inventory online

Google is acquiring Irish startup Pointy, the companies announced Tuesday. Pointy has solved a problem that vexed startups for more than a decade: how to bring small, independent retailer inventory online. The terms of the deal were not disclosed, but Pointy had raised less than $20 million so it probably wasn’t an expensive buy for…