If you take the same approach to big brands as all other companies you work with, you are limiting your results. This is true regardless if you’re working in-house or on the agency side of digital marketing Larger brands have unique challenges and untapped potential. But you can easily get lost in the red tape…
Ask a seasoned SEO how to get good at the trade and many will give you similar advice. You may be directed towards conferences or industry news sites. These are excellent ways of building your knowledge of theory. Learning theory alone is not enough, others will say. You should hone your craft with a practice…
I’m a search geek. I read through patents that provide hints and possible glimpses behind the curtains of search engines like they are novels. I look for patents from specific inventors, like people who might keep their eyes open for news of a new Marvel movie. Patents don’t always provide actionable insights, but they do…
According to discussions online and what people have communicated to me, I’m seeing mostly contented publishers and scattered reports of recovery. There is also what seems like a link related component to Google’s Broad Core Update that put the screws on a popular link scheme. Overall, most of the discussions online were a mix of…
Google Ads has made a big push toward automation, with rapid-fire changes to automated bid strategies and ad types in particular. While the goal of automation is to streamline and simplify, the constant platform updates can cause confusion rather than clarity. In this guide, we’ll break down every available automated ad type. You’ll learn the…
ADVERTISEMENT Every day I woke up, checked my phone, turned on a podcast, got ready, headed to work, and checked my email. By the time I got to the last step, I knew how the rest of the day was going to go. My leg would either be shaking frantically or my eyes would be…
Google is rolling out a new look for call-only ads which is said to help drive higher quality leads. The updated layout for call-only ads displays the business’s phone number at the top, while business name and headline is now placed below the phone number in smaller text. Here’s a comparison of the new layout…
In a Webmaster Hangout, Google’s John Mueller answered the question of how to stop Google from crawling and indexing a staging server. What is a Staging Server? A staging server, or staging site, is a section of a server or website that is used to test a new version of a website. If a publisher…
Several publishers reported trouble with Google’s URL removal tool. Submitted URLs were reported to be sitting in the queue but not processing. The issue doesn’t appear to be widespread though. Twelve hours after publishers reported the bug Google, a company that employs over 10,000 search quality raters, had yet to respond. URL Removal Tool Reported…
ADVERTISEMENT Ahead of Advertising Week, YouTube will be announcing Video Reach Campaigns, which offer brand marketers “simpler ways to drive growth across the customer journey with video,” according to a blog post this morning by Vishal Sharma, the Vice President of Product Management at YouTube. Now, if you boiled down the 665 words in Sharma’s…