Human beings aren’t robots. With thousands upon thousands of keywords to keep track of and an assortment of settings to apply on multiple levels of your account, there’s always a possibility that you’ve overlooked something small… or something big. Whether it’s pushing bids too far, being overly eager in your device modifiers, or forgetting to…
One of the promises of machine learning and AI is that mundane tasks can be automated leaving people to do more strategic or creative work. That’s what BrightEdge is saying about its new Autopilot SEO product, which the company likens to a self-driving car. The product was announced several weeks ago at the company’s Share19 conference.…
It’s almost the season to be jolly. And, what could possibly be jollier than opening up your marketing budget, commandeering an office space, and settling in for a 2020 marketing calendar marathon? With 2019 almost behind us, it’s time to set your sights on next year’s marketing campaigns. That means a lot of #CatDad photos,…
Google announced it will soon be using machine learning to manage ad frequency when third-party cookies are missing. This change will first roll out in the coming weeks to Display & Video 360, though Google has plans to bring this capability to its display offerings in Google Ads as well. Google is rolling out this…
Whether you have a hotel website, retail store page, restaurant website, auto dealer site, banking site, healthcare site or corporate site – there are key elements you can leverage to drive more organic traffic. Join our next live webinar on Wednesday, October 9 at 2 p.m. ET and discover how key features in your content management system…
ADVERTISEMENT We’re excited to announce our newly inked partnership with Marketing O’Clock, a podcast produced by New York-based, full-service digital agency Cypress North. Marketing O’Clock becomes the inaugural member of our brand new marketing podcast network, deemed the SEJNetwork. Over the coming weeks and months, we’ll be adding more high-quality marketing podcasts, curated especially for…
There are many emotional and powerful stories hidden in gobs of data just waiting to be found. When these stories get told, they have the power to change careers, businesses, and whole groups of people. Take Whirlpool, for example. They discovered a socio-economic problem that they could leverage with their brand. They mined data to…
ADVERTISEMENT Social media has changed our world forever. It’s put us in contact with people faster than ever before, regardless of their location. It has also given people and businesses a way to connect that was previously unimaginable. Direct feedback, customer communication, praise, complaints, reviews – social media offers a way to obtain it all.…
ADVERTISEMENT I stumbled upon a video on YouTube about the current epidemic of loneliness that made me think about this topic and my own life. For me, being alone and being lonely are two totally different experiences. I cherish my alone “me time”. The ability to do what I want, in my space and time.…
We all know that links are a critical part of SEO. Most of us also know just how difficult it can be to earn these links. You can probably relate. I’m sure you can remember putting in countless hours trying to find the right people to reach out to, followed by hours carefully crafting and…