One of the greatest gifts digital marketing represents is the data to know when we are achieving our goals. The most straightforward measurement is conversions. Conversions can track any action a brand will find valuable from a sale to spending a certain amount of time on a page. Yet not all brands are capable of…
While we wait for Amazon’s Q4 results to come out to see how high they climbed in 2019, I want to share seven expert views on who is winning on Amazon right now. As a merchant on Amazon, you can have two different roles. One is as a vendor working with Amazon in a retail…
Google is updating the Removals report in Search Console with the ability to temporarily remove sites from search results. The new version of the Removals report also includes data on outdated content, SafeSearch filtering requests, and information on pages that has been reported via other Google tools. Temporarily remove pages from Google Search Site owners…
Google has launched a new removals tool within Google Search Console. This tool does three things (1) lets you temporarily hide URLs from showing in Google search, (2) show you which content is not in Google because it is “outdated content” and (3) shows you which of your URLs were filtered by Google’s SafeSearch adult…
ADVERTISEMENT A new social media app called Byte, created by a co-founder of Vine, is now available on iOS and Android. dear friends, today we’re bringing back 6-second looping videos and a new community for people who love them. it’s called byte and it’s both familiar and new. we hope it’ll resonate with people who…
With the release of BERT in November 2019, SEO agencies have had to look more closely at the way they review a client’s content and keyword research with an overhaul mentality rather than small corrective measures after some of the previous updates. This is particularly so when considering the searcher’s intent and their client’s path…
Since its release in 2003, WordPress has never stopped growing. In fact, it now powers 34% of the web. WordPress 5.3 (released on November 12, 2019) has already had 8,088, 611 downloads! So what are the reasons behind WordPress’s popularity? There are many. But to you as a marketer, there’s one that stands out: WordPress…
Google has issued an official statement in response to widespread criticism of its recent changes to desktop search results. Last week, Google updated the look of paid and organic search results on desktop. The most noticeable changes include favicons next to desktop search results, and a plain black “Ad” label next to paid results. For…
When you’re trying to improve your website’s performance, it’s important to remember that you have to focus on numerous factors simultaneously. In both life and digital marketing, we tend to give all of our attention to one or two important elements while neglecting something else that can turn out to be equally as important. If…
Google announced today on Twitter that it will begin testing more variations and changes to the desktop search results based on early feedback from users around the favicon and black ad label rollout on desktop. Positive results. Google told Search Engine Land with the mobile rollout that happened several months ago, that “design has been well…