Website navigation, when done right, is great for your users and your SEO performance. Good website navigation makes it easy for your visitors to find what they want and for search engines to crawl. The result: more conversions and greater search visibility. But how do you actually do it? By using these website navigation best practices. What…
Search was a roller coaster of ups and downs in 2019: Structured data-powered rich results helped to push zero-click searches to an all-time high. Regulatory scrutiny heated up as numerous antitrust investigations of Google were announced domestically and abroad. BERT brought enhanced natural language understanding to search engines. Bing turned 10 — it’s been more…
Our community is dedicated to helping fellow SEOs so we wanted to look back at a few insights shared this past year that were particularly popular with readers. 1. Google doesn’t hate your website “The personal animosity complaint is as frequent as it is irrational,” explains ex-Googler Kaspar Szymanski. “Google has never demonstrated a dislike…
Unlike paid search, organic search lacks the tools to form trustworthy predictions about SEO outcomes. This is why potential clients sometimes get indecisive even when presented with an SEO proposal. On December 18, I moderated a sponsored Search Engine Journal webinar presented by Alen Todorov of SEOmonitor. Todorov shared tips on how SEO agencies can…
Bill Slawski, director of SEO research for Go Fish Digital, has published his list of the top 10 search engine patents to know from 2019. The list of patents touches on various sectors of search, including Google News, local search knowledge graphs and more, and gives us a peek at the technology that Google is,…
Amazon has changed the registration process for agencies and marketers running sponsored ads campaigns for Amazon vendors. What’s changed? Agencies no longer have to submit vendor codes when registering nor wait for approval from Amazon to set up new advertising accounts. Now, agencies simply need the approval of the authorized Vendor Central account holder (their…
In search marketing there are many different ideas of how Google ranks sites. Who do you believe? Nobody can say they 100% know Google’s algorithm. But we can know 100% that some explanations of how Google ranks sites are more trustworthy than others. Different Levels of Knowledge Some ideas are more true than others. What…
From smartphones to smart home appliances, artificial intelligence, voice and virtual assistants are very much at the center of a shift in the way we interact with digital devices. While voice has not yet lived up to its promise, it’s clear it will be an enduring feature of the digital user experience across an expanding…
As SEO professionals, we have no shortage of things to worry about. There are the old standbys: links, content creation, sitemaps, and robots.txt files. And there’s new(er) stuff to get excited about as well: voice search, featured snippets, the mobile-first index. Amidst the noise, one factor often goes overlooked, even though it can impact your…
ADVERTISEMENT On this week’s episode of Marketing O’Clock, we’re talking about changes to Instagram’s branded content policy, celebrity cameos in the Google Knowledge Panel, and the expansion of speakable markup. Plus, Instagram needs 45 fact-checkers to tell them there’s no such thing as road sharks and we try to guess the punchline for a Pandora…