Earlier this year, Google Ads announced it is shifting customer support requests to an online form and will no longer supporting customer service through Facebook and Twitter. On Friday, Google said that, as of January 1, 2020, direct messaging on the Google Ads’ Facebook and Twitter accounts will be deactivated, and users will see a…
Technology has dramatically shrunk the world’s size (or so it seems). In business, that means you aren’t stuck with hiring or working with your next-door neighbors anymore. Today, you can practically partner with people across the globe as long as they have an internet connection. Sound scary? It doesn’t have to be. With these eight…
This is the second installment of our series on in-house SEO in which we dig into the operational challenges and opportunities that managing search engine optimization in-house presents. As a consultant who specializes in in-house SEO, I’m often asked how large the SEO team should be. Most people think it has to do with revenue…
France’s antitrust regulator imposed a 150 million euro fine ($166.2 million) for arbitrarily suspending ads, according to the Wall Street Journal. The ads in question were “deceptive,” according to Google. La vie et la mort. Claiming that Google exercises “the power of life or death” over companies, the French antitrust authority characterized the suspensions, according…
Unless you are HubSpot or Ahrefs (or Search Engine Journal 😉) and naturally land millions of links, you should be looking to acquire links. Google has made it clear that content and links are two of the biggest SEO factors. Content without links limits your referral traffic and hinders ranking potential. The only problem is:…
Fake news, deceptive content, and disinformation will continue to be major, contentious issues as we head into the 2020 election next year. Following heavy criticism in the wake of the 2016 election, both Facebook and Google initiated fact-checking efforts to help identify falsehoods in news content (although Facebook’s political ads policy has been thought to…
Google quietly announced that a bug was discovered in Search Console which may impact reporting for a period of time in December. Specifically, the bug affects reporting of Google Discover impressions and clicks between December 8 and December 13. As a result, site owners may see a data drop in the Performance report during that…
Bing has partnered with airlines to provide a more comprehensive flight search experience, the company announced on Tuesday. It makes use of real-time data and direct integrations with airlines to facilitate flight search, comparison and booking. Why we care Bing’s flight search will look familiar to those familiar with Google’s flight search offering. The flight…
Bing is expanding its visual search features, allowing the features to be accessed in more places throughout Microsoft Windows. Visual search lets users conduct a search using an image to find other, visually-similar images. This feature was previously only accessible from Bing’s image search results. Now, Windows users can access Bing’s visual search capabilities from…
Google launched in 1998, more than 20 years ago. Yet the importance and value of search optimization is still not fully understood by many business owners. That’s an eye-opening finding from a recent survey by digital agency Fractl. Business owners and consumers surveyed. Fractl surveyed 977 people in total about their Google and SEO knowledge,…