Perficient Digital released the latest version of its now annual Digital Personal Assistants accuracy study. It compared responses to roughly 5,000 queries on seven devices including Amazon’s Alexa (Echo and Echo Show), Microsoft’s Cortana, Google Assistant (Home, smartphones), and Siri. More answers, less accuracy. At the highest level, Google Assistant performed the best, but Cortana…
Amazon advertising revenue increased by more than 45% year-over-year in the third quarter. Click to enlarge. Amazon advertising revenues hit a new high in the third quarter, reaching $3.6 billion. Overall, the company reported lower-than-expected profits of $2.1 billion on $70 billion in revenue for the third quarter of the year on Thursday. Amazon doesn’t…
Google announced what they called the most important update in five years. The BERT update impacts 10% of search queries. What is BERT and how will it impact SEO? BERT is a Major Google Update According to Google this update will affect complicated search queries that depend on context. This is what Google said: “These…
Google is making the largest change to its search system since the company introduced RankBrain, almost five-years ago. The company said this will impact 1 in 10 queries in terms of changing the results that rank for those queries. Rolling out. BERT started rolling out this week and will be fully live shortly. It is…
Product ad spending continued to grow year-over-year on both social and search channels. Source: Kenshoo E-commerce advertisers spent 39% of their search budgets on Shopping campaigns and 37% of their social budgets on product ads in the third quarter of the year, according to new Kenshoo data. Social outpacing search. Spending on social product ads…
Google is growing its YouTube presence with another video series – this time it’s geared toward beginners, rather than experienced SEOs. Unlike Google’s other video series, hosted by Googlers such as John Mueller and Martin Splitt, this one is going to be entirely animated. Perhaps Google thinks an animated series is more accessible for beginners?…
Martin Röttgerding on stage at SMX Advanced in Berlin. Photo credit: Twitter Customized Ads provide great potential for great ads. Yet when it comes to simple things, marketers often shy away from using feed-based customizations – the implementation costs seem to outweigh the benefits. At SMX Advanced Europe, I presented a new approach to customized…
Amy Bishop speaking at SMX Advanced Europe held in Berlin in September. For the first edition of SMX Advanced Europe, the PPC track was strongly dominated by a new breed of search geek. Today’s PPC is “the science of managing data pipelines,” as Chris Gutknecht from Bergzeit put it. The main themes of the PPC…
During the first part of this century, nonfiction writers had it much easier than today. Back then, SEO needs from writers were either non-existent or extremely minimal. Fast forward to today and SEO is essential to writing, which presents a frustrating situation for modern writers who are not trained in SEO. I’m not just talking…
This post was sponsored by SteelHouse. The opinions expressed in this article are the sponsor’s own. Ask any digital marketer, and they’ll tell you there are a couple of channels that they just can’t do without. The first is paid search, which lets you capture qualified users right when they’re showing intent and interest in…