Aja Frost, senior SEO strategist at Hubspot, explains how she helped restructure the SEO strategy at the company. Specifically how Hubspot uses a topic cluster approach to building out “content universes” that have “pillar pages” for the higher level content. Our interview goes into how the company structures its content around these topic clusters and…
Google is good at its job. Sometimes, a little too good – indexing pages it was never meant to find. Undesirable URLs that are not contained in your sitemap. Orphaned URLs not linked on your website. Bizarre URLs you may not even know exist. Most SEO professionals worry about getting pages into the Google index.…
Google held its Google Webmaster Conference event for the first time at its Mountain View, California headquarters on Monday. Here are five tips and trends we took away from the event. Structured data. Over the years, Google has continued to roll out new support for additional structured data markups and continues to expand support for…
Content marketing works. But – what if it’s not working for you? What if you’re not seeing the ROI you expected? This is a frustrating scenario, especially if you read the case studies and follow the success of top content marketers. What are you doing wrong? Take a deep breath. Maybe you just need a…
The Google News app now lets users see content in two languages, Google announced on Monday. Why we should care Some publishers may experience increased traffic from users who speak and read in multiple languages. Those users will now be able to find and consume news in two languages in their Google News app. This…
You already have a strategy in place for link building, right? Your plan probably includes at least one of the following link building tactics: The above tactics aren’t enough, though. If your link building strategy feels like it’s missing something, that’s because it is missing something. Interacting with real human beings – being a part…
With the holidays at our heels, it’s a good time to do a final sweep of your Google Merchant Center accounts to ensure you have your product identifiers in order. This is particularly important given recent changes. Earlier this year, Google announced it would be updating enforcement around unique product identifiers (UPI) for Shopping ads…
In the last few months, Google has announced two systems that are in production in Google search and are also open source. Anybody can see how they work. You can guess one of them as the announcement is recent: BERT. The second one is their robots.txt parser. Google open-sourcing parts of Google Search is not…
ADVERTISEMENT When I was 6 years old, my mom started going to community college to study nursing. As her own “mini-me”, I wanted to be just like her – ambitious, studious, smart, and most likely to be seen burning the midnight oil. I’d flick through her chemistry books, pretending I could read the Periodic Table…
Google parent Alphabet is buying fitness tracker and smartwatch maker Fitbit in a deal that values the company at $2.1 billion. Android Wear devices have not kept up with the Apple Watch, which dominates the wearables market (along with AirPods). Catching Apple Watch. In its recent earnings release, Apple announced that its “Wearables, Home and…