In a Webmaster Hangout, someone asked John Mueller about examples of bad links that Google sent his client. The problem was that the sample links were nofollow. Google’s John Mueller explained why those sample links were nofollow then offered guidance on what should be done for a successful link reconsideration request. The question asked was…
Meta descriptions, followed by brand name and page title, have the largest influence over whether users click through on a search result, according to a study conducted by Ignite Visibility. Two-thirds of survey respondents also said that more ads would make them want to use Google less, and the majority agreed that Google is improving…
This article is for marketing managers, CMOs, and other executives planning this year’s SEO strategy. We will take the bird’s eye perspective on managing SEO to help you make smart decisions that will lead to more organic traffic and organic revenue in 2020. This is equally true if you are leading an in-house SEO team…
During my “Local presence management for multi-location brands” session at SMX East, attendees asked questions about review rankings, duplicate listings and pages and local franchise challenges so I wanted to take the time after the event. 1. I see a lot of companies with a small number of reviews ranking higher than other local companies…
Microsoft reported revenues of $36.9 billion for the second quarter of the 2020 fiscal year, which ended December 31, an increase of 14% over the prior year. Revenue from search advertising ticked up just 6% year-over-year in the quarter that encompassed the holiday shopping season. Search advertising growth was lower than the company had expected,…
Jumpshot, a popular marketing analytics tool, will be shut down by parent company Avast following controversy over the unauthorized sale of user data. Ondrej Vlcek, CEO of Avast, states in a press release: “Avast’s core mission is to keep its users safe online and to give users control over their privacy. The bottom line is…
[embedded content] There’s a lot of changes happening to featured snippets. Google still plans to remove them from the right side and into the main listings. But there have been some additional questions raised about how we look at ranking in the SERPs. Rank Ranger’s Mordy Oberstein explains what’s been happening since Jan. 22 and…
One of the greatest gifts digital marketing represents is the data to know when we are achieving our goals. The most straightforward measurement is conversions. Conversions can track any action a brand will find valuable from a sale to spending a certain amount of time on a page. Yet not all brands are capable of…
While we wait for Amazon’s Q4 results to come out to see how high they climbed in 2019, I want to share seven expert views on who is winning on Amazon right now. As a merchant on Amazon, you can have two different roles. One is as a vendor working with Amazon in a retail…
Google is updating the Removals report in Search Console with the ability to temporarily remove sites from search results. The new version of the Removals report also includes data on outdated content, SafeSearch filtering requests, and information on pages that has been reported via other Google tools. Temporarily remove pages from Google Search Site owners…