Some people believe that E-A-T is one of the most important SEO success factors today. Others believe the importance of E-A-T is massively overblown. Is it a direct ranking factor? Is it an indirect ranking factor? Or is E-A-T not a factor at all in Google’s ever-evolving algorithms? The debate over the importance of E-A-T…
Succeeding in organic search today requires optimizing for a combination of factors that search engines consider important – technical, on-page and off-page. Over the years, we’ve seen increased focus toward off-page techniques – such as link building – and other technical elements. But the reality is, off-page SEO won’t do much good if you don’t…
This is part of our series on in-house SEO in which we dig into the operational challenges and opportunities that managing search engine optimization in-house presents. A shock to most non-SEO teams at large corporations is that they are the ones impacting SEO every day. They are even more surprised to learn that most SEO…
For businesses that operate in the physical world, Google My Business (GMB) has become the center of the digital universe. Google is relying increasingly on content in GMB for ranking and less on third party citations and off-page signals than in the past. A lot happened with GMB this year, far too much to summarize…
While parameters are loved by developers and analytics aficionados, they are often an SEO nightmare. Endless combinations of parameters can create thousands of URL variations out of the same content. The problem is we can’t simply wish parameters away. They play an important role in a website’s user experience. So we need to understand how…
Schema markup, found at Schema.org, is a form of microdata. Once added to a webpage, schema markup creates an enhanced description (commonly known as a rich snippet), which appears in search results. Top search engines – including Google, Yahoo, Bing, and Yandex – first started collaborating to create Schema.org, back in 2011. Schema markup is…
ADVERTISEMENT On this week’s episode of Marketing O’Clock, we’re bringing you a special year-end episode to look back at 2019. In addition to delivering the news of the week, Greg Finn, Jess Budde, and Christine “Shep” Zirnheld are presenting our first annual award show, The Clockscars. Join us as we look back at the biggest…
Of the dozens of changes that rolled out across the paid search landscape this year, what had the biggest impact? This was the question I put to the dedicated marketers still monitoring the Twittersphere this holiday week. Two negatives quickly rose to the top. OK, 3 other people working this week….What change had the biggest…
In the SEO arena of website architecture, there is little doubt that eliminating duplicate content can be one of the hardest fought battles. Too many content management systems and piss-poor developers build sites that work great for displaying content but have little consideration for how that content functions from a search-engine-friendly perspective. And that often…
Our paid search community is dedicated to helping fellow search marketers and as we say goodbye to 2019, we look back at a few insights that were popular with our readers. 1. Where Google RSA inventory comes from may surprise you “Just like broad match will eventually stop showing ads for related queries that fail…