Google has been spotted linking to competitive third-party services at the top of local search results pages. Google adding – Find Results On – above local pack#LocalSEO pic.twitter.com/Qb46EYzxMe — Tim Capper (@GuideTwit) February 20, 2020 When people in Europe conduct a local search, Google will now direct them to find results on relevant third-party websites.…
Managing social media takes more than 15 minutes a day. This is true whether you work for an agency or brand, or you own your own business. The need to engage is at an all-time high. That’s because 73% of consumers are more likely to buy from brands that are responsive on social media. Even…
ADVERTISEMENT Snapchat is launching a new ad unit that, rather than linking to a website, directs users toward calling or texting a business. The new Swipe Up to Call ads work exactly as their title suggests. An ad is displayed while viewing Snapchat stories which prompt the user to swipe up on their screen. Traditionally,…
In April 2019, Google was experimenting with a new local SERP that highlighted alternative directory sources for the same query. At the time, we saw an example in the wild for Germany. Now, an updated version of the SERP featuring branded directory buttons appears to be live in the UK, Belgium, Spain, Greece, and France…
SAN JOSE – With more advertisers and bigger budgets crowding onto Facebook and Instagram, acquisition costs are climbing. Advertisers can make their social ad dollars go further by re-thinking campaign fundamentals. “You need to make sure you’re scaling your available inventory for click-through rates, mirroring your audience, and being dynamic,” 3Q Digital’s Senior Strategy Development manager…
Google’s done it again. Not content with making exact match keywords anything but exact, they’ve extended “same meaning” close variants to phrase and broad match modifier keywords. Not only are plurals, stemmings, misspellings and changes to word order all fair game for your keywords, now implied words and synonyms in search terms will also trigger…
Google’s John Mueller advises against creating too many pages in multiple lanaguages, unless it’s absolutely necessary. This advice was provided on Reddit in response to a thread in r/TechSEO where someone was looking for help with hreflang. ”I have an international site that I’m managing for a client that has pages being indexed for different…
Google has launched a new structured data element for image license metadata that allows Google Images to show a licensable image label in the search results. The CEPIC, the European picture agency, wrote about this on its blog saying “We are happy to share now that Google Images is releasing a metadata framework through Schema.org…
Bing is in the initial stages of rolling out a modernized version of Bing Webmaster Tools. Releasing first to a select set of users this week, the new Bing Webmaster Tools will be available to all users by the first week of March. In an announcement, the company says the refresh of Bing Webmaster Tools…
Bing announced Wednesday at SMX West that it will release the first phase of a refreshed and improved Bing Webmaster Tools in the first week of March. The new toolset promises to offer a faster, cleaner, more responsive and even more actionable set of features for SEOs and Webmasters. New Features. Bing is not just…