Not too long ago, Bing documented its search ranking factors at a very high level. One of those signals I found interesting was the user engagement metrics; including click throughs, pogosticking, clicking on different results, changing the query and more. So when I interviewed Microsoft’s Christi Olson and Fabrice Canal, on Live with Search Engine Land about What…
Consumer behavior is changing rapidly and unpredictably during the coronavirus pandemic. That’s why conducting keyword research is now more important than ever to understand the latest shifts in consumer intent. Although 100% of SEO professionals worth their salt understand how to dig insights out of Google Search Console and know which keyword tools have helped…
Microsoft Advertising Editor users now have access to AI-powered recommendations and campaign-level associations, the company announced Wednesday. The new features are designed to help advertisers optimize campaign performance and make bulk campaign management easier. Recommendations as they appear in Microsoft Advertising Editor. Source: Microsoft. AI-powered recommendations. Recommendations, which were released as a closed beta in…
An update to activity cards in Google Search will allow users to pick up where they left off with searches for jobs, recipes, and products. Activity cards in Google Search are an easy way to pick up where you left off in a search journey. Now we’ve updated them for shopping, jobs & recipes, to…
Google has extended the functionality of its related activity cards with respect to shopping, job and recipe-related searches, the company announced Tuesday. The new features are designed to make it easier for users to take the next step in their journey; in this case, making a purchase, finding a job or preparing a meal. The…
Google Search Console Insights, a new experience tailored for content creators and publishers, is now being tested with select users. Search Console Insights gives content creators access to new data that goes above and beyond what’s available in the regular version of Search Console. Site owners can use the data to better understand how their…
Acquiring search data is not a terribly hard part of an SEO’s job. From the platform-based tools that give marketers the ability to see how their site rankings perform to a range of third-party tools that dig deeper into the data to understand intent and customer lifecycle, there are many ways marketers gather data on…
For many content teams, building an editorial calendar seems like nothing more than an idealistic dream. You know that you should do it – but what usually ends up happening is a content planning process that’s haphazard, at best. Perhaps the biggest obstacle to actually using an editorial calendar lies in, well, it’s usefulness. To…
Writing and publishing blog posts or articles on your own website is critical to generate qualified traffic. Publishing informational content on a website blog, resource section, or Content is everywhere today. It’s insanely competitive. Did you know that over 70 million blog posts are published monthly? If you’re going to gain any real traction, you…
Facebook wants to help small businesses (SMBs) survive the COVID crisis — and make money. A few months ago, the company announced $100M in cash grants and ad credits for SMBs. It later introduced Facebook Shops to help SMBs sell online. And today it announced a new product to monetize classes and online events called,…