Google has launched a new AdSense reporting page, the company announced Tuesday. The new Reports page will be rolling out in phases and it could be up to two weeks before it reaches all publishers. The new AdSense Reports page (top) and the old one that will be phased out at the end of September…
There is still considerable gender inequality in SEO. In 2015, female SEOs represented about 30% of the industry, according to a survey from Moz. That percentage hasn’t budged in five years, according to a new global survey of 652 SEOs from Nicole DeLeon’s North Star Inbound. Men represented 68.4% of survey respondents, while women were…
“Do you want to spend money on ads or solve this black box?” That (rough) question helped to determine the path of my career 10+ years ago into becoming the SEO I am today. I chose this path because I love working at challenges and looking under the hood for what causes something to happen.…
Retailers have new ways to control how their products appear in Google search results through the use of robots meta tags and an HTML attribute. These new methods of marking up product pages allow retailers to customize search snippets according to their preferences. Retailers can already use schema.org markup or Google Merchant Center to specify…
Have you heard that social media advertising doesn’t drive results? Or that advertising on Facebook isn’t worth it anymore with the evolution of other social platforms? If so, think again. What follows are just 10 reasons why you should include Facebook in your marketing mix – highlighting its key differences versus other social media platforms…
Jess Budde, Greg Finn, and Christine “Shep” Zirnheld are back to deliver the biggest digital marketing news of the week. Plus, the SEO community proves why we can’t have nice things when Google’s new custom background image test turns into a gallery of unsavory Image results. If you’re unable to listen on Spotify, check out…
As third-party cookies disappear, one of the candidates to replace them is mobile-location data. It can be used to understand real-world customer behavior, purchase intent, brand affinity and as a versatile targeting tool for online and mobile campaigns. But the quality and accuracy of location data has been a contentious issue in the industry for…
Google’s history with news publishers is, to say the least, complicated. The company historically has resisted paying licensing fees for news, arguing that it was delivering considerable value to publishers in the form of traffic. But some publishers (e.g., Rupert Murdoch) have complained over the years that Google was actually “siphoning” their ad revenues, eroding…
The first session in our initial three-part series SEO for Developers: Live with Search Engine Land we began covering Technical SEO and communicating issues between practitioners and developers. For a well-rounded conversation we hosted speakers with perspectives from both the practitioner side of things, as well as practical effectiveness with SEO In-House as part of…
Data makes the digital marketing world go round. Those who commit to using it get to ride along, while those who don’t run the risk of getting left behind. Analyzing data to identify where you have momentum can help you focus on the content and keywords that will provide the best chance of improving your…