Google has been testing lead form ad extensions in Search campaigns since last fall. Now, advertisers can use the lead form extensions in YouTube and Discovery campaign ads as well. The company also announced new initiatives to automate data imports into Google Ads. When logged-in users click on a Google lead form ad extension, some…
As an SEO I’m constantly utilizing keyword search volume data to help make more informed decisions about clients’ online presence. But the reality is, this data has way more use cases than anyone gives it credit for. The role of a decision maker in any online business requires the ability to gather (or be presented…
It’s one of the most common questions businesses ask when expanding their paid media presence. Where should I spend my ad money: Google search or Facebook ads? Another version of that question is: Which is better, Facebook Ads or Google Ads? The truth is, there isn’t a “better” when it comes to comparing the two…
On Friday, August 7, Search Engine Land’s Editor-in-Chief, Ginny Marvin, will talk with advertising and data intelligence experts about what advertisers affected by CCPA need to do to keep their Facebook campaigns compliant, how to adjust Facebook campaigns as a result of this change, and the impact marketers are already seeing due to Limited Data Use. As…
Want to rank well in search results today? Then you need to optimize your website. But what really matters today? In the good old days (circa 2009), Google reportedly used about 200 ranking factors to determine the SERPs. A lot has changed in the past 10+ years. But one thing that hasn’t? You don’t need to…
At SMX West earlier this year I asked Jennifer Slegg to talk to me about a topic she is very passionate about, Google’s search quality raters guidelines. Jennifer has been in the SEO industry for over twenty-years, and she has helped the community through her writing, forum moderation, social media involvement, speaking and much more.…
How do you continue to deliver amazing results with limited time and resources? Writing quality content that educates and persuades is still a surefire way to achieve your traffic and conversion goals. But the process is an arduous, manual job that doesn’t scale. Fortunately, the latest advances in Natural Language Understanding and Generation offer some…
TL;DR: Learn to get more out of your social media accounts and make your content perform better on Instagram, Facebook, an dmore with The SEO and Social Media Ads Certification Bundle for $29.99, a 97% savings as of Aug 2. Sure, you may know how to update your Facebook page, but do you know to…
You’re ready to publish a white paper, but a debate about how to cite your sources has brought the approval process to a halt. You spend an absurd amount of time adding Oxford commas to the drafts you get from your freelancers. An internal subject matter expert submits a blog that’s uptight and hard to…
Twitter is actively exploring the option of adding a premium subscription model that would give users access to exclusive features. Still in the planning stages, Twitter is now surveying users on what types of features they’d like to get out of a paid account. Reporter Andrew Roth shared screenshots of surveys he was sent, which…