Facebook wants to help small businesses (SMBs) survive the COVID crisis — and make money. A few months ago, the company announced $100M in cash grants and ad credits for SMBs. It later introduced Facebook Shops to help SMBs sell online. And today it announced a new product to monetize classes and online events called,…
Google has updated it’s travel portal to include pandemic relevant information. Now Google’s travel portal is showing Travel Trends that reveal additional information about flights and hotels, changing how decision making is done. Travel Trends Google.com/travel/ is Google’s travel portal. The portal has been updated with what Google calls travel trends. The travel trends shows…
Establishing a presence for your local business in Google’s — and Bing’s — search results enables potential customers to learn about your products, services and brand without ever having to click through to a website. It can also help you broadly communicate with your audience, keeping prospects and customers up-to-date with your latest offerings and…
After a few weeks of testing, Google has officially launched new flight search and travel search features to help those who are traveling during the pandemic. Google said these updates are important “because the impact of COVID-19 on destinations can vary, it’s important to stay up to date on the latest travel-related information for places…
The newly updated WordPress 5.5 contains a feature that prevents rogue plugins from taking over WordPress sites. The change allows a WordPress site to check if a plugin is legitimate or not and to block it from updating if it is flagged as blocked from updating. WordPress Security Feature Unannounced This new feature didn’t get…
When people hear the phrase “local business” they tend to think of mom and pop stores. But national brands like Chipotle, Anytime Fitness, Home Depot, Macy’s and Walmart are also local businesses because they exist in specific communities. Local laggards. Despite the fact that they make most of their money in stores, multi-location brands have…
In a limited launch, Google is testing virtual business cards in search results that show up when a person’s name is searched for. Now rolling out in India, Google’s new ‘people cards’ let individuals highlight themselves in search results like never before. Gaining a presence in search results as an individual can prove to be…
Last December song lyrics website Genius sued (.pdf) Google and partner LyricFind in New York state court for allegedly misappropriating song lyrics from its website. It charged the two defendants with breach of contract, unfair competition and other claims. The case was procedurally removed to federal court under the theory that it was really a…
If the marketer isn’t aware that they’ve been the victim of click fraud, then they could end up making marketing decisions based on bad data. Finally, if click fraud becomes too big of a problem for advertisers, in some cases it can stop them from running paid ads altogether. The Wild West of Display Advertising…
Google announced that the rich results test tool now supports article structured data. Google recently took the rich result test out of beta and announced it will deprecate the older structured data testing tool. So now Google is adding more and more features to the rich result testing tool. What it looks like. Here is…