The California Consumer Privacy Act (CCPA) went into effect on January 1, 2020, and businesses have been working to make sure they are in compliance before the window for litigation opens on July 1. This isn’t new news: at this point, we’ve been talking about this for over 2 years. And lo! Here we are,…
Google is testing ads again in local business profiles. The company did something similar in 2017 and again last year. Tim Capper was the first to notice this recent test, in restaurants and several other categories. No opt-out. I confirmed that businesses cannot opt-out or choose the advertisers that appear on their local profiles. The…
[embedded content] As Google lifts the AMP restriction on its Top Stories section in favor of page experience factors next year, it will also open up the framework’s exclusive benefit to all sites: eligibility for increased visibility and traffic from the Top Stories carousel. Maintaining AMP pages requires resources, and with less incentive to commit…
The California Consumer Privacy Act (CCPA) went into effect on January 1, 2020 with a six-month enforcement grace period. That end date is now here. The basics. As a refresher, CCPA explicitly applies to companies that qualify under one or more of the following statutory criteria: Have gross annual revenues in excess of $25…
Ah, the age-old debate. Should I bid on my brand terms or not? Why do I have to pay to get the traffic I earned?!?! Why are Google and Bing holding my brand hostage? These, along with a myriad of other questions around brand bidding, seem to pop up every few years. Rising CPCs, an…
Roy Amara’s oft-cited law states, “We tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run.” This appears to especially applicable to voice and voice search. While there’s been steady growth in the use of voice and virtual assistants since Siri was introduced more than a decade ago, the market hasn’t been transformed.…
The work of a search engine optimization (SEO) consultant revolves around one central theme: Data. Especially keyword data. We collect it from a variety of third- and second-party sources, perhaps even via self-made tracking tools, to then start crunching the numbers and eventually delivering valuable insights to our bosses, clients, or prospects. However, only running…
Apple’s next version of the Safari web browser, available in macOS Big Sur, will reportedly not block Google Analytics as was previously thought. Reports from several reputable developers indicate that Google Analytics will load and run on Safari 14 the same way it does on current versions of the browser. That means marketers will not…
Prominent brands and civil rights groups are leading the charge for a July 2020 boycott of Facebook Ads. They want to see changes implemented to the platform and are organizing under the hashtag #StopHateForProfit. Whatever your views on these issues, it’s important to make an informed decision about how your business will approach this boycott.…
LinkedIn is seeing a surge in content creation and consumption, and engagement between users is up as well. Srividya Gopani, Director of Brand and Consumer Marketing at LinkedIn, tells Social Samosa that members have been using their time during lockdown to push their professional lives forward. “We are seeing a 55% year-over-year increase in conversations…