[embedded content] In this clip, speakers discuss commitment, communication and plans of action to “It’s really important that [executives] acknowledge that this is important to the company as a while and [convey] what our action plan is,” said Jackie Leung, director of talent acquisition at digital marketing agency Wpromote, in discussing what commitment to diversity,…
Instagram is replacing the Activity tab with a ‘Shop’ tab for select users as part of a global test. The traditional heart icon in Instagram’s navigation menu will be replaced with a shopping bag icon. Tapping on the new icon will take users to the Instagram Shop section that was introduced back in May. Previously…
The future of retail shopping involves the tighter integration of digital and in-store experiences. Online distribution of local product inventory is one example, buy-online-pick-up-in-store (“BOPIS”) is another, Amazon Go’s cashier-free checkout is a third. Inventory and ads. One of the more interesting examples of bringing digital experiences into physical stores comes from Chicago-based Cooler Screens,…
LinkedIn is making its platform less noisy by cracking down on the number of invites page admins can send out each month. Page follow invitation spam has been such a problem in the past that LinkedIn previously removed the ability to invite connections to follow company pages. The ability to do this was only brought…
[embedded content] During his SMX Next keynote, Search Engine Land’s Barry Schwartz took a trip down memory lane of Google’s algorithm updates since 2001. During this Live with Search Engine Land that took place later that day, he spoke with notable SEO practitioners on what we’ve learned from these updates to position ourselves, and our…
Pinterest is a huge social platform with 367 million monthly active users. Just look at its growth throughout the years. As a marketer, this means Pinterest is a promising platform to showcase your brand. But do you know everything there is to know about Pinterest? Here are 25 Pinterest facts to turn your head. 25…
This week, Jess Budde, Greg Finn, and Christine “Shep” Zirnheld cover all the digital marketing headlines before you log off for the holiday weekend. Facebook will prioritize original reporting Facebook announced that they are updating their algorithm for news articles to prioritize original reporting. If many articles related to a certain topic link back to…
Failure. This concept comes up from time to time in digital PR. And lockdown – with its many webinars, social media updates, and the inherent challenges of the media landscape right now – has brought the idea of expectations to the forefront once again. There are various viewpoints around this. Some webinars/events/content have spoken of…
Gary Illyes of Google announced on the Google webmaster blog this morning that it wanted to clarify that spam reports are only to improve Google’s spam detection algorithms. Google removed any mention of manual actions in the Google webmaster guidelines and say these spam reports will not lead to a Google employee reviewing a site…
E-A-T has been a hot topic when it comes to on-site content. But why, how, and when should you consider concepts in E-A-T with link building efforts? Your site cannot have E-A-T without a link and brand mention profile. In the Search Quality Rater Guidelines, Google states that “sources of reputation” are “news articles, Wikipedia,…