Facebook is updating its interface with a new type of notification that’s likely to hurt traffic to older pages. Going forward, Facebook will notify users when they’re about to share an article that’s over 90 days old. The notification is designed to give users a chance to reconsider sharing the article. They can either go…
This week on Marketing O’Clock Jess Budde, Greg Finn, and Christine “Shep” Zirnheld are talking about all the digital marketing news of the week. Plus, we pick the best corporate jams for business TikTok videos, our favorite fresh cheese curd product to find on ice at a salad bar, and the most expensive and most…
This is a developing story. Check back for updates. More brands are joining the Stop Hate for Profit Facebook ads boycott. The campaign asks brands to pause their ad spend on Facebook and Instagram in July and charges that Facebook has tolerated racism and hate speech and “turned a blind eye toward voter suppression on their platform.”…
Call analytics establish the link between inbound calls and online search, display, social or email campaigns. The specific benefits of using an enterprise call analytics platform include – but are not limited to: Marketing campaign optimization. Inbound calls can be tracked to their marketing source at the keyword, campaign and channel levels, and followed through…
Yesterday Verizon announced it was joining the “Stop Hate for Profit” Facebook ads boycott. Today Unilever said it will stop all advertising on Facebook and Twitter through the end of the year. The company issued a statement explaining its decision, first reported by the Wall Street Journal. “Given our Responsibility Framework and the polarized atmosphere…
Every SEO needs a fully stocked arsenal of tools to support day-to-day workflows. Just as technical SEO tools help us to identify critical areas for technical optimizations, content tools help to identify key areas for content optimizations. Choosing the right tool to add to your workflow largely depends on how you intend to use the…
European news publishers and governments have been trying to get Google to pay them to license content for years. There have been legal and legislative fights and tortured battles over copyright laws. After fighting the idea of paying publishers to display or link to their content, Google is now ready to comply. Paying for ‘high-quality’…
Is Martha Stewart’s recent drunk-posting the best new Instagram PR strategy to get media coverage and engagement? Oops, maybe not for everyone. Although it is a timely reminder, on-point social media strategies are central to any effective public relations and marketing With a large portion of the United States and beyond under shelter-at-home orders, it’s…
Google’s Martin Splitt confirmed earlier this week that Google has fixed an issue with indexing and ranking some content found within the Disqus commenting platform. It is not clear how many sites were impacted by this issue, but Google said it is now resolved. What is Disqus? Disqus is a commenting platform that allows blogs…
2020 hasn’t been the year we were expecting. Thanks to a global pandemic, many businesses closed their doors and sent workers home. In the UK, nearly a quarter of all workers were furloughed, while more than 60% of the adult population were ‘fortunate’ enough to continue working from home. It’s been a big change and…