Based on a new European law that just went into effect, Google will begin notifying businesses, globally, of local listings suspensions. Historically, businesses found out their listings were suspended when they signed into their Google My Business (GMB) accounts or noticed a change in call volumes web traffic or conversions. “Every day a listing is…
Heatmaps have been a mainstay of the digital marketing scene for a while now. They’re an essential tool for helping marketers understand how users interact with a website. Use them to learn what kinds of images best capture your audience’s attention or if they’re having trouble navigating your website. In this post, you’ll learn some…
It’s no secret COVID-19 has left companies, advertisers, and products scrambling to make consumers feel connected in a time when they’re staying apart. Google has announced features that dovetail well during a time when advertisers looking for something different than the same old ad formats. The new features aim to bring external products and purchase…
Tune in to the latest episode of Marketing O’Clock to hear Jess Budde, Greg Finn, and Christine “Shep” Zirnheld cover the SEO, PPC, and social media marketing news of the week. Or, check us out on YouTube to experience our eye rolls first hand as we cover these top stories. Google’s Rich Results Test out…
The global market for customer data platforms is expected to rise dramatically over the next few years. The CDP Institute pegged industry revenue for 2019 at $1 billion and it expects the sector to reach at least $1.3 billion in 2020. Meanwhile, ResearchandMarkets predicts the industry will grow from $2. billion in 2020 to $10.3…
On July 22 to 24, Search Engine Land contributing editor, Detlef Johnson, will host a series of 90-minute educational sessions tackling developer communications and SEO-friendly coding in our livestreamed SEO for Developers series. Watch live coding demonstrations, get your questions answered by the experts and engage with other SEOs and developers over the three days.…
Google is updating its policies to prohibit spyware and surveillance tech products in Google Ads campaigns. including Shopping. What’s changing? Starting August 11, Google’s “Products that enable dishonest behavior” policy will be updated. This is the policy that already covers products and services designed to mislead people such as fake documents, student essays and invalid…
LinkedIn profiles can now include audio recordings of users saying their own names to assist others with proper pronunciation. When a name pronunciation recording is uploaded to someone’s profile, a speaker icon will appear next to their name. Other users can click on the icon to hear the person’s name being spoken. “Ever seen someone’s…
Sure, virtual events are all the rage, but the prevailing sentiment about in-person conferences, trade shows and networking events too risky to carry out during the COVID-19 pandemic is that one day they will return. But when, exactly, is the question? We have been tracking these attitudes through our Event Participation Index, a short recurring…
Google is adding more context to photos in image search results, which presents site owners with a new opportunity to earn traffic. Launching this week, a new feature in Google Images surfaces quick facts about what’s being shown in photos. Information about people, places or things related to the image is pulled from Google’s Knowledge…