If 2020 has taught us anything, it’s this: as businesses embrace a digital-first world, they also need to adapt to the feedback economy. We’ve always known that customer feedback influences whether people choose to do business with you. According to a consumer survey conducted by Fan & Fuel, 97% of participants said customer reviews factor…
Google is opening up Local Services Ads (LSAs) to auction-based pricing. This comes after a successful test in a subset of professional services categories. Google will notify the eligible advertisers. A selection of advertisers across the expanding list of LSA categories will now have access to bidding in a new beta test. They will be…
The SEO industry is vibrant in large part because of the personalities in the community and their constant desire to learn more about how search engines work. On the latest edition of his vlog, Search Engine Land News Editor Barry Schwartz sits down with one of the Google employees responsible for communicating with search professionals,…
Occasionally, Google hits the keyboard and churns out a new post that explains what goes on behind the scenes. At times, these posts are meant to serve as general introductions to a given topic. In other instances, Google uses its blog to update the industry as to its latest advancements. This is exactly what happened…
Before the holiday shopping season approaches, online retailers should be readying and refreshing content, category and product pages to maximize search visibility as interest surges, and auditing their sites to ensure a smooth user experience. While there may only be a few weeks left before Black Friday, there is still plenty of time to implement…
On Wednesday, September 23 at 1pm EDT, MarTech Today’s, Editorial Director and host of MarTech Live, Kim Davis, will be talking with marketing automation experts about the state of marketing automation, and where it fits in the fast-evolving marketing stack. Kim’s guests will be: Helen Abramova, Marketing Technology Lead, Verizon Justin Sharaf, VP Marketing, Jahia Solutions…
SEO has changed over the last few years. A lot. With advancements to algorithms and the introduction of machine learning to search, SEO has become harder to perfect. So how do you remain (or become) successful today? Here are six enterprise SEO tactics and strategies that work. 1. Boost Rankings of Keywords Within Striking Distance…
We are in the midst of a transformation in local advertising. Google has a new form of trusted answers that are revealed through a unique and compelling sponsored ad unit. The advertisers that participate in this new layer of trust are proudly displayed next to a green, check-mark badge. This designation is quickly becoming the…
SMX is back and taking place online December 8-9. We’re planning a full editorial program focusing on what search marketers need to know now to be successful in the COVID and post-COVID era. Things have changed over the past five months and will continue to do so. With limited ad budgets, every dollar counts and…
Google announced at the start of September it would reduce the visibility of search terms shown in reports for advertisers. Privacy was the reason cited by Google but advertisers quickly called the motives into question and complained about the loss of transparency into a large amount of ad spend. A few well respected PPC influencers…