[embedded content] Hosts Jess Budde, Greg Finn, and Christine “Shep” Zirnheld are back with another episode of Marketing O’Clock, Search Engine Journal’s digital marketing news podcast. This week, we’re discussing that huge Twitter hack, new Google Ads features, and predictive audiences and metrics in Google Analytics. Plus, we share our thoughts on the Free Britney…
When it comes to ad targeting and attribution, Connected TV (CTV) beats traditional TV in every way. From an advertiser perspective, however, the challenge has been one of scale. That now appears to be changing rapidly. CTV, including OTT (over the top streaming), has been growing steadily for years. But COVID-19 has accelerated everything significantly.…
Any e-commerce site is probably familiar with the “URL Parameters Tool.” This is a feature in Google Search Console that SEOs have long used to help control the crawl of their websites. In this tool, you inform Google of what your different URL parameters do and how Google should crawl them (“Let Googlebot Decide”, “No…
A new vulnerability was discovered in All in One SEO Pack. The newly discovered vulnerability can allow attackers to take full control of a website using a cross site scripting vulnerability. Cross Site Scripting Vulnerability These kinds of vulnerability is called a cross site scripting vulnerability (XSS). It can generally involve a compromised input interface.…
Google has made significant updates to the Google Discover help document designed to help publishers learn about how to get their content to show up in Google Discover. The document was updated a few days ago, as Kenichi Suzuki first noticed, and Google has now officially announced the change. Google Discover is the content feed…
Google appears to have fixed an issue with Google Discover that was preventing large image previews being displayed for non-AMP pages. This is a follow-up to a previous story back in April in which we reported Google was aware of the issue and working on a fix. Search Engine Journal’s lead developer, Vahan Petrosyan, initially…
Effective content writers bring quality to your content that can increase your search visibility, traffic, conversions and help to distinguish your brand from competitors. Unfortunately, finding the right author for your audience and organization can take a considerable amount of time, and that time investment may double if the candidate doesn’t work out. Knowing where…
Google Chrome 84 is rolling out restrictive third party cookie handling that can cause 3rd party cookies to not set. This can result in loss of income or website functions that break. This is what publishers should look out for. Why Are Third Party Cookies a Problem? Not all third party cookies are affected. The…
[embedded content] At SMX Next, I shared ways that brands can navigate content marketing in times of disruption so that they can avoid missteps, maintain relevance and pave the way for their own recovery. However, a strategy is only as effective as the team executing it. During the Live with Search Engine Land session that…
How Customers Look in the Current Context Since March 2020, we continued to see consumer behavior changes, new online practices, and a global outlook that is still concerning. With anxiety factors about health and finances fueling uncertainty and high unemployment rates sweeping the world, we need to keep a close eye on the way people…