Advertising on branded keywords is often misunderstood. Advertisers either take too much credit for branded keywords, or they deem the impact of branded keywords completely zero (Did eBay just prove that paid search ads don’t work?). The question that is often asked: Should we invest in branded keywords? However, the question we should ask: How much…
If you have been following our newsletter, you would have seen us reporting on unconfirmed cases of indexing issues around URLs that seem to be dropping out of the Google index. We suspected canonicalization issues with Google and we were right, partially. Google said no only are there canonicalization issues but also issues with mobile-indexing.…
Google News Showcase is an initiative teased by the company in June. On Thursday, Google announced it is rolling out in certain markets along with a $1 billion financial commitment to partnering publishers. Google News Showcase has two basic aspects: significant content-licensing payments to news publishers and new “packaged” content panels that will appear within…
How can I prepare for mobile-first indexing? What is on-SERP SEO… and how do I get started? How do I take my Facebook ads to the next level? What’s the most effective way to build brand authority? How do I create a content marketing program from scratch? Get tactical answers to these and more essential…
Antisemitic memes appearing in Google Image search results caught the attention of search professionals last week — and broader media this week. Many are urging the company to make tangible moves towards removing such content. Google isn’t the only search engine surfacing these hateful memes — Search Engine Land’s Editor-in-Chief, Ginny Marvin, pointed out that…
Marketers’ already low expectations that they could safely attend in-person events this year have bottomed out, according to our latest Events Participation Index, which isn’t surprising as the planet passed a grim milestone of 1 million deaths tied to COVID-19 this week. But despite concerns over second and, in some cases, third waves of the…
As an SEO professional, it’s your goal – and responsibility – to ensure that you can do what’s necessary to keep things running smoothly and stay up-to-date with your website’s content. On September 23, I moderated a sponsored Search Engine Journal webinar presented by Steven van Vessum, VP of Community at ContentKing. He shared how…
There is a common problem when auditing staging enterprise sites inside corporate networks. If you work in-house, you first connect to the corporate network using a VPN client. Then, you need to run auditing tools to review the pages. The only tools that work are the ones that you can run directly from your computer. For…
Google’s U.S. ad revenues will fall this year for the first time since 2008, according to an eMarketer report. The estimated 5.3% decline will shave more than $2 billion off Google’s earnings and leave the search giant with less than 30% of the U.S. digital ad market. That’s a remarkable turnaround at a time when…
Yelp redesigned the Yelp for Business UI and functionality in May. This week, it’s out with more updates aimed at giving advertisers more control over and insights into their campaigns. Bringing ads and profile management together. The biggest change is the integration of the Ads Dashboard into Yelp for Business. Previously the Ads Dashboard and…