Since it was first spotted in 2015, the People Also Ask (PAA) box has become a familiar feature on search results pages. So familiar, in fact, that it appears in both Google’s and Bing’s results, with the former search engine presenting it in 49% of all searches, according to a study of a one-million-keyword dataset…
According to an exhaustive report issued yesterday by the House Judiciary Subcommittee on Antitrust, Google, Apple, Amazon and Facebook wield monopoly power over their respective markets. Produced after more than a year of fact-finding and testimony the Congressional report (.pdf) recommends a host of remedies, including “structural separation” (divestiture) to restore competition and prevent a…
Microsoft has rebranded Bing, the company announced Monday, to incorporate the parent name. The now-dubbed “Microsoft Bing” also has a new logo. The company also announced an expansion of Give with Bing, an extension of Microsoft Rewards that lets users donate their points to a nonprofit organization of their choice, alongside the rebrand. The previous…
Advertising on branded keywords is often misunderstood. Advertisers either take too much credit for branded keywords, or they deem the impact of branded keywords completely zero (Did eBay just prove that paid search ads don’t work?). The question that is often asked: Should we invest in branded keywords? However, the question we should ask: How much…
If you have been following our newsletter, you would have seen us reporting on unconfirmed cases of indexing issues around URLs that seem to be dropping out of the Google index. We suspected canonicalization issues with Google and we were right, partially. Google said no only are there canonicalization issues but also issues with mobile-indexing.…
Google News Showcase is an initiative teased by the company in June. On Thursday, Google announced it is rolling out in certain markets along with a $1 billion financial commitment to partnering publishers. Google News Showcase has two basic aspects: significant content-licensing payments to news publishers and new “packaged” content panels that will appear within…
How can I prepare for mobile-first indexing? What is on-SERP SEO… and how do I get started? How do I take my Facebook ads to the next level? What’s the most effective way to build brand authority? How do I create a content marketing program from scratch? Get tactical answers to these and more essential…
Antisemitic memes appearing in Google Image search results caught the attention of search professionals last week — and broader media this week. Many are urging the company to make tangible moves towards removing such content. Google isn’t the only search engine surfacing these hateful memes — Search Engine Land’s Editor-in-Chief, Ginny Marvin, pointed out that…
Marketers’ already low expectations that they could safely attend in-person events this year have bottomed out, according to our latest Events Participation Index, which isn’t surprising as the planet passed a grim milestone of 1 million deaths tied to COVID-19 this week. But despite concerns over second and, in some cases, third waves of the…
As an SEO professional, it’s your goal – and responsibility – to ensure that you can do what’s necessary to keep things running smoothly and stay up-to-date with your website’s content. On September 23, I moderated a sponsored Search Engine Journal webinar presented by Steven van Vessum, VP of Community at ContentKing. He shared how…