Google has added Display ads to its Google Ads attribution reporting as an open beta, the company announced Thursday. Last year, the company streamlined its attribution reporting and included YouTube ads to it, also in beta. How to opt-in. Eligible advertisers can opt-in to Display ads in attribution reports by going to the Measurement >…
The Ottawa-based global ecommerce platform yesterday announced striking financial results, with Q4 revenue up 94% YoY. Merchant Solutions revenues grew 117% (these are solutions Shopify offers in addition to its subscription platform, like payments and shipping). Sales on the Shopify platform surpassed $5 billion during the holiday period. Full year revenue for 2020 showed an…
Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, let’s pick up where we left off. Last…
Google announced today that the deadline to adopt parallel tracking for Video ad campaigns is April 30. Parallel tracking for Search campaigns took effect in 2018, so this announcement specifically applies just to Video campaigns. What is parallel tracking. Parallel tracking is a form of campaign click measurement that’s meant to speed the loading process…
Just days before the 2020 Presidential election, we reported that Joe Biden was outperforming Donald Trump on social media by certain key metrics. Despite the penetrating volume of Trump’s Twitter feed, Biden was earning more interactions per tweet, and far more interactions per user. Not only was Biden winning on Twitter, but his campaign was…
Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, SEOs and PPCs or whatever titles you may…
Google is rolling out the messaging functionality within the Google My Business desktop interface. This is not fully live yet, but many can see it, including myself. Previously, messaging was available through the Google My Business mobile app, but not within the Google My Business desktop interface. What it looks like. When you login to…
A Google Ads setting allowed businesses to potentially exclude nonbinary gender audiences, according to The Markup. The publication found examples across YouTube and search where advertisers could exclude audiences based on “unknown gender.” This form of discrimination is against Google’s own personalized advertising policy. “We will be implementing an update to our policy and enforcement…
Previously in beta, Google Ads announced its updated lead form extension which pops up a form directly from a click on an ad in search, Video, and Discovery. If opted into, it means that when a user clicks a headline from an ad, the lead form appears in the SERP instead of requiring users click…
In 2018 Google revamped the Index Coverage report in Google Search Console. It was a huge improvement from the previous version, and SEOs around the globe rejoiced. With the upgrade, the new Coverage reporting greatly expanded the amount of information for site owners, including errors, indexing levels, and urls that were being excluded from indexing.…