Google announced that the Discover performance report within Google Search Console will now include all data, including Chrome data. As you may know, users can access stories from Google Discover in multiple ways. One way is in the Google Search app or on Google.com’s home page. But also, Discover can be seen when you open…
Google announced it is rolling out a new feature that will communicate to searchers, before they click on the result, more information about that search result snippet they are looking at. This is a “about this result” box that can be triggered if the searcher taps on the three dots on the right top corner…
In an interview with contributor Matt Van Wagner, the SEM initiative Search Engine Land Award winners talked about their strategies for a donation campaign combatting news searches during the bushfires in Australia, improving CRO in the very competitive financial services space, and improving margins for seasonal retail campaigns on Amazon. Watch the video below to…
Facebook announced today that it will begin testing news feed topic exclusions for advertisers this year. Citing advertisers’ brand safety concerns, Facebook says the new feature would allow marketers to choose whether or not to show their ads alongside potentially sensitive content: “For example, a children’s toy company may want to avoid content related to…
RankSense CEO Hamlet Batista, a mentor to many in the SEO community and someone fellow marketer Mike King called “the best of us,” died on Tuesday night, leaving those who knew him, admired him, learned from him and loved him, reeling from the loss. Hamlet passed away after suffering from a case of COVID-19, Maura…
Google announced that it will try not to show “teaser” based Web Stories in Google Search and Google Discover. The company said the publishing ecosystem has been experimenting with new ways of creating rich Web Stories, but based on what it has seen, users do not want teasers where they’re being asked to click through…
In September 2020, Google launched local services ads to lawyers. Since my agency works with a lot of lawyers, we were very curious to see how these ads impacted where people click in the search results. At first, we assumed these ads were stealing clicks from the local pack results but were surprised to find…
Microsoft Advertising announced an addition to their ad extension offerings today: Filter Link Extensions. According to the announcement, filter link extensions mean “Advertisers can present many different features under categorized headers so that users can quickly navigate to their key products and offerings.” With Filter Link Extensions, your ads will include one header with between…
Next month, the Search Engine Land experts are teaming up with senior marketers from global brands — like Microsoft and Adobe — and cutting-edge agencies — including Page Zero Media and RankHammer — to guide you through search marketing analytics at SMX Report, online February 23. Secure your spot now — Early Bird rates expire…
In November, contextual links began appearing in Google’s featured snippets. Although it’s still in the testing phase, the potential for more links to appear in this high-visibility search result feature has SEOs concerned about what that may mean for their click-through rates, the safety of their brands as well as how they might optimize for…