For years, communications and PR teams have warned that their budgets are under threat. In 2026, that warning has become a reality. According to industry research, budget pressure remains one of the top concerns for communications leaders, largely because executives still struggle to understand how PR contributes to business outcomes. As Katie Paine bluntly says, when…
Integrating digital PR & SEO with a full-funnel strategy both influences audience behavior and top-three rankings in search engines. In my recent webinar with Search Engine Journal about how to earn links with digital PR, I didn’t have time to dive into the importance of the audience journey and a full-funnel strategy. This article is…
This is the attention economy. The politics of personality. Trump, Farage, Polanski, Mamdani. Hate them or love them, their ability to dominate the narrative and social media is winning out over traditional means. Trump’s particular approach is, of course, the most egregious. By saturating the market to the nth degree, it’s hard to even remember…
Structured data helped machines interpret pages. It reduced ambiguity. It made entities and attributes legible to crawlers that were otherwise guessing. Agents change the job because they do not just interpret pages. They decide, summarize, recommend, and sometimes execute. That means they need more than “this page is about X.” They need “this is the…
Robby Stein, VP of Product Google Search, posted that Google is updating AI Mode so that it surfaces more links to creators when users search for recipes. Google’s AI Mode has generated controversy by synthesizing multiple recipes into what many have taken to calling Frankenstein recipes. This new update aims to fix that by making…
Robby Stein, VP of Product Google Search, posted that Google is updating AI Mode so that it surfaces more links to creators when users search for recipes. Google’s AI Mode has generated controversy by synthesizing multiple recipes into what some have taken to calling Frankenstein recipes. This new update aims to fix that by making…
There is a pervasive narrative doing the rounds in the publishing industry called “Google Zero.” This narrative, embraced by many industry leaders, poses that traffic from Google – Search and Discover – will decline and eventually become negligible. This Google Zero narrative is entirely false, and extremely dangerous. And I’m going to explain why. When…
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Most AEO “strategies” are tactic lists dressed up as long-term direction. They often break the first time a platform changes or leadership asks questions. A real AI SEO strategy starts with the business problem, builds on your brand’s unique advantages, and lets tactics…
When we’re talking about grounding, we mean fact-checking the hallucinations of planet destroying robots and tech bros. If you want a non-stupid opening line, when models accept they don’t know something, they ground results in an attempt to fact check themselves. Happy now? TL;DR LLMs don’t search or store sources or individual URLs; they generate…
Welcome to PPC Pulse weekly news review. This week’s focus includes asset guidance, budget pacing, and search controls across Google and Microsoft Ads. Google reinforced the importance of asset variety as Search experiences evolve. It also confirmed updates to how budget pacing works for certain campaigns using ad scheduling. Meanwhile, Microsoft launched self-serve negative keyword…