Video Authenticity: How to Perform On-Camera

Do you want to connect with your audience via video? Looking for tips to convey confidence and authority? To explore how to improve your on-camera performance, I interview David H. Lawrence XVII. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help…

How to Create a Social Media Policy for Your Employees

Want to help your employees better engage on social media? Wondering how a social media policy can help? A social media policy gives your employees guidelines for interacting with customers and protecting their personal safety, as well as your business’s reputation. In this article, you’ll discover three tips for creating a social media policy for…

How Consumers Respond to Brands on Social Media: New Research

Want to know why some brands connect with consumers more than others on social media? Wondering if the tone of your social media marketing is affecting sales? In this article, you’ll find insights from new research that reveal how consumers feel about the content and conversations businesses are serving up on social media. #1: Brand…

2017’s social media landscape in one stunning infographic

Social media, once the name we gave for a platform like Facebook, has become quite difficult to define. Even Facebook and Twitter don’t typically refer to themselves as social networks — at least not exclusively that.  A newly released infographic might just help us grasp the social media landscape: “The Conservation Prism 5.0.”  SEE ALSO:…

Restaurant brings in Instagram kits so you can nail your #foodporn shots

Making your avocado toast pop on Instagram requires a unique formula that isn’t always possible to achieve. But, one London restaurant is offering “foodie Instagram packs” so diners can up their #foodporn game.  SEE ALSO: Instagrammers are staging fake camping pictures, and this account is calling them out The free kits contain a portable LED…

How to Improve Your Facebook Videos With Facebook Video Insights

Want to increase engagement, longevity, and exposure of your Facebook videos? Have you explored the data in your Facebook Video Insights? Whether you’re streaming live or recording videos, Facebook provides insights that can help you refine your future videos. In this article, you’ll discover three ways to evaluate and improve your Facebook video performance. Access…