AI Overviews are the most significant SEO change agent since mobile – maybe ever. Until now, we’ve lacked a representative data set to thoroughly analyze how AIOs (AI Overviews) work. Thanks to exclusive data from Surfer, I conducted the largest analysis of AI Overviews so far with over 546,000 rows and +44 GB of data. The…
Google Shopping ads can be a powerful revenue driver – but to get the most out of it, you need to master bid management. Whether you’re an in-house marketer or working at an agency, effective bid management is crucial for scaling success. However, understanding how to optimize and adjust bids effectively in Google Shopping ads…
This post was sponsored by DebugBear. The opinions expressed in this article are the sponsor’s own. Having a fast website is important not just to provide a great experience for visitors, but also as an SEO ranking factor. You’ve probably heard of Google’s PageSpeed Insights tool before. But do you know how to get the…
Elon Musk, owner of social media platform X and CEO of Tesla and SpaceX, deleted a post referencing assassinations of President Joe Biden and Vice President Kamala Harris early Monday morning. “And no one is even trying to assassinate Biden/Kamala 🤔,” Musk wrote. Credit: X / Mashable Screenshot Musk’s now-deleted X post quoted another X…
Since its launch in 2021, Google’s Performance Max (PMax) campaigns have revolutionized how we approach cross-channel advertising. But while this AI-powered campaign has been a game-changer for many, particularly in ecommerce, its application for lead generation comes with unique challenges and opportunities. I thought this would be a good time to share advanced strategies for…
Elon Musk’s X is still banned in Brazil, even after the country withdrew $3.3 million from both X’s and SpaceX-affiliated Starlink’s bank accounts in order to pay off fines. These fines are a result of Musk’s non-compliance with Brazil’s Supreme Court, as the X owner feuds with Brazilian Supreme Court Justice Alexandre de Moraes over…
Google constantly evaluates and updates its algorithms. There can be hundreds or even thousands of individual changes per year. Google does confirm some of the major updates, such as site reputation abuse, the March 2024 core update, and the November 2023 reviews update. But, often, Google will not officially confirm an update, and these are…
In the world of SEO, URL parameters pose a significant problem. While developers and data analysts may appreciate their utility, these query strings are an SEO headache. Countless parameter combinations can split a single user intent across thousands of URL variations. This can cause complications for crawling, indexing, visibility and, ultimately, lead to lower traffic.…
Getting your international SEO strategy right can be an elusive feat. There are a lot more factors at play than people give credit for, and it’s often a thankless job. A successful international SEO strategy requires a deep knowledge of your company’s commercial strategy as well as technical SEO knowledge, cultural sensitivity, and excellent data…
Bluesky has launched the one major feature that was missing from the platform, keeping it from being a total replacement for Elon Musk’s X for social media users. On Wednesday, Bluesky announced that it has finally added native video to the site. Bluesky users can now upload videos directly to the platform to embed in…