Has Google recently turned up the visibility dial for “brands”? Every consulting pitch deck has a “build a strong brand” slide. We all know “brand” is important for SEO. We’ve all heard Eric Schmidt’s quote: “Brands are the solution, not the problem. Brands are how you sort out the cesspool.” The impact of branding is…
Crawl budget is a vital SEO concept for large websites with millions of pages or medium-sized websites with a few thousand pages that change daily. An example of a website with millions of pages would be eBay.com, and websites with tens of thousands of pages that update frequently would be user reviews and rating websites…
Meta is restricting data access in its Business Tools. Custom audiences and ad sets may be affected or paused. Advertisers need to adapt their tracking and reporting strategies. Meta has informed businesses of upcoming changes to its Business Tools that may impact how you use the platforms for advertising. Key Changes According to an email…
Elon Musk’s X is still banned in Brazil. In addition, Brazilian Supreme Court Justice Alexandre de Moraes has said that any user who attempts to access the former Twitter via VPN faces thousands of dollars per day in fines. So, Brazilian posters need a new place to, well, post. And it appears many Brazilian X…
Affiliate marketing has been experiencing explosive growth in recent years, so it’s essential now more than ever for brands to run affiliate programs of their own. It involves brands hiring affiliates to promote their products and services and rewarding them with a commission from every sale. As such, affiliate marketing is an excellent low-cost and…
HTML is a markup language that forms the basis of most webpages. It is arguably one of the most fundamental parts of technical SEO. Using HTML elements, SEO professionals are able to communicate information about the page to users and search bots. This can help to clarify the importance, nature, and order of content on…
A Google Chrome Engineer published a LinkedIn post outlining the new Chrome AI History feature and the signals it uses to surface previously visited sites. The post illustrates that natural language browser history search could become a traffic source, and SEO must evolve in response. History Search Powered By AI Google recently announced a new…
A guy — we’ll call him David but that’s not his real name — just sent me a picture of his cat with a couple of small kittens by its side over Instagram DMs. “My cat gave birth a couple of weeks ago and had kittens,” he tells me in a reply to one of…
This post was sponsored by Unbounce. The opinions expressed in this article are the sponsor’s own. Your landing pages serve as pivotal points for converting visitors into customers. However, too many websites don’t focus on the first impression and lose crucial moments to engage and convert their audience. Crafting a compelling landing page isn’t just…
Elon Musk really wants X to compete with YouTube. Musk personally intervened to encourage MrBeast, YouTube’s biggest star, to start posting full videos on the platform formerly known as Twitter. Earlier this year, X CEO Linda Yaccarino claimed that X was becoming a “video first” platform. Now, X is taking another step in its moving…