In the modern world, the future of brands lies in the hands of the online community. Their collective voice has grown so powerful that it can single-handedly build a brand that everyone else will trust or topple down an entire enterprise until it’s reduced to nothingness. I have seen such events unfold before my eyes.…
One of the biggest things business bloggers struggle with is gaining influence or establishing thought leadership in their field. According to the B2B Content Marketing Report, thought leadership was one of the top three content marketing goals, with 43 percent of respondents indicating that it was a priority. Not too long ago, someone on Inbound…
Shares 506 Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show with Michael Stelzner, we explore Instagram Live with Friends with Jeff Sieh, Facebook Live Video Producer with…
Yesterday Amazon announced third-quarter earnings. The company reported sales growth of 34 percent to $43.7 billion. A year ago Amazon reported $32.7 billion in sales. For purposes of this post, the notworthy part is Amazon’s “other” revenue, which is basically advertising. Buried at the bottom of the Net Sales chart in the press release was this line item:…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google searches now correspond to user location instead of domainOct 27, 2017 by Amy Gesenhues Users can still change their search settings to select a country service if desired. Mobile-first updates…
Google announced today that it is changing the way it labels country services on the mobile web, Google app for iOS and desktop Search and Maps. According to Google, one in five searches is now location-related. To make search results more relevant, Google says the country of service will no longer be indicated by the…
Google search across desktop, mobile web, mobile apps, and Maps will no longer use country code top level domains (ccTLDs) to indicate where a user is searching from. Historically, Google has indicated the country service being access through the use of domains such as Google.ca, Google.nz, Google.com.br, and so on. Going forward the country service…
Shares 201 The Journey, a Social Media Examiner production, is an episodic video documentary that shows you what really happens inside a growing business. [embedded content] Watch The Journey: Episode 3 The Journey, a Social Media Examiner production. Episode 3 of The Journey reveals what many will see as an impossible goal pursued by Michael…
Want to prepare for emerging social technologies and marketing tactics? Wondering how to reach your audience as algorithms change? To explore the past, present, and future of social media marketing, I interview Brian Solis. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed…
Google’s Gary Illyes stated at SMX East that the company will not announce when the mobile-first index is done rolling out. In fact, it may never be fully rolled out, as Illyes says there will always be some anomalies. This information comes from those in attendance at SMX East who were tweeting highlights from the…