The Great #SMX East Recap: 2017 Edition

And another SMX East is in the books! Last week’s show was a success, and we want to thank everyone who helped make it happen — speakers, sponsors, vendors, staff, organizers, and of course, our invaluable attendees. Right off the bat, we want to invite everyone — whether you were or were not at the…

How to Use Influencer Marketing to Amplify Your Message

Shares 668 Wondering if social media influencers can increase your company’s reach? Looking for tips to find and evaluate potential influencers for a professional fit? In this article, you’ll discover how all businesses, even B2Bs, can partner with influencers to elevate their messaging. How to Use Influencer Marketing to Amplify Your Message by Tom Augenthaler…

Halloween Google doodle tells the story of Jinx, the lonely ghost

For this year’s Halloween holiday, Google pulled together its full team of doodlers to develop and produce a ghost story. The story — told in a YouTube video called “Jinx’s Night Out” — is about Jinx, the lonely ghost, who wants to be part of the trick-or-treating activities, but thinks he must first find a…

How to Use Autoplay Video in Your Pinterest Ads

Shares 613 Do you advertise on Pinterest? Wondering how to add video to your promoted pins? Autoplay video pins aren’t yet commonly used so adding them to your Pinterest marketing now will help you stand out in a sea of still images. In this article, you’ll discover how to create promoted video pins that autoplay…

How to use social media to grow your business

Just to let you know, if you buy something featured here, Mashable might earn an affiliate commission. If you don’t know who Cameron Dallas is, go ahead and Google him. We’ll wait.  Yeah, he’s kind of a big deal these days. The Vine and YouTube star/model has morphed his internet presence into a wildly lucrative…

How to Create and Analyze Instagram Stories for Business Accounts

Shares 643 Looking for ways to market your business with your Instagram business account? Are you aware of the unique advantages businesses have with Instagram Stories? In this article, you’ll discover how to create, use, and analyze Instagram stories using a business account. How to Create and Analyze Instagram Stories for Business Accounts by Kristi…

More than half this country apparently uses Facebook’s Messenger

Messenger sure is popular Down Under. Facebook revealed its first country-specific stats for the instant messaging platform, claiming 13 million Australians use Messenger each month.  SEE ALSO: Facebook’s data-saving Messenger Lite finally rolls out to the rest of the world That’s more than half the country’s population, and 80 percent of smartphone users, according to…