Shares 939 Need to lower the cost of your ads on Facebook? Wondering if increasing your post engagement can help? Building engagement on your posts sends positive signals to the Facebook algorithm, which can boost your reach, increase the size of your warm audience, and ultimately lower your advertising costs. In this article, you’ll discover…
Editor’s note: This is a chapter from Search Engine Journal’s new e-book, SEO 101: Learn the Basics of Search Engine Optimization. Want to read the full guide? Download your copy of SEO 101 now! Are keywords still important for search engine optimization (SEO)? Do keywords even matter to Google anymore? The short answer: Absolutely. The longer answer: Keep…
All is not well for Snapchat. The app has ticked off its most loyal users with its latest redesign which merges your friends’ snap messages with their Stories. It’s the app’s first major #facepalm. But good news! There’s a way to switch back to the old Snapchat, and we’re gonna show you how do it.…
Shares 549 Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore updates to Facebook’s branded content policies with Holly Homer, Patreon Lens with Steve Dotto, Snapchat…
Facebook is making two updates to Page Insights, one of which will affect the way organic reach is calculated. Traditionally, reach for page posts has been calculated based on how many times a post has been loaded in the news feed. If a post was delivered in the news feed it would count as a…
Google is marking the start of this year’s Winter Olympic Games — and officially kicked off its own Doodle Snow Games — with an animated Winter Olympics doodle featuring a cast of athletic animals. “Welcome to the opening day of the Doodle Snow Games!” writes Google on the Google Doodle blog. “On this brrr-eezy day…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Effective July 2018, Google’s Chrome browser will mark non-HTTPS sites as ‘not secure’Feb 8, 2018 by Michelle Robbins After years of pushing for ‘secure by default’ web sites, Google will identify…
Organic search just saw its strongest visit growth in over 2 years, according to Merkle’s Digital Marketing Report for Q4 2017. Total site visits driven by organic search were up 6% year-over-year in the fourth quarter of 2017, which is said to be the strongest rate of growth since 2015. Even desktop organic search visits…
Congratulations, internet! We’ve ruined another glorious thing. On Friday, beloved cozy and outdoors-y things retailer L.L. Bean announced that it would end its famed lifetime return policy. And social media is at least in part to blame. “What we have seen, and it has come to the point where we had to act upon it,…
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. The Google soda lab: Source: Instagram An escape ladder at Google: Source: Twitter Google cupcakes: Source:…