Alphabet (GOOG) third quarter beats estimates: $27.8 billion, revenues up 24%

Google parent Alphabet announced third-quarter results. Both revenues and earnings per share beat Wall Street estimates. The company reported roughly $27.8 billion in total revenues (up 24 percent), with Google contributing all but $302 million of that amount. Earnings per share were $9.57, which was about $1.24 higher than expected. Advertising generated just over $24 billion…

Facebook launches Halloween-themed camera features, backgrounds, game

If you’re not in the Halloween spirit, Facebook is here to help.  The social network is unveiling several features to spook up your news feed, camera, and Messenger.  SEE ALSO: Facebook’s video could finally catch up to YouTube Starting today, Facebook is sending notifications to inform people of Halloween events near them. There are more…

3 YouTube Terms of Service Marketers and Creators Need to Know

Shares 221 Do you use YouTube in your marketing? Are you in compliance with copyright laws and YouTube’s Terms of Service? In this article, you’ll discover three ways to keep your YouTube channel and video content legal. 3 YouTube Terms of Service Marketers and Creators Need to Know by Sarah Kornblett on Social Media Examiner.…

SearchCap: Google Shopping ad updates, SEO ranking factors & nofollow links

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing: How to use long-tail keywords to build your short-tail rankingsOct 25, 2017 by Stoney deGeyterSome SEO professionals may advise…

How to Legally Leverage User-Generated Content in Your Marketing

Shares 454 Do you want to use the images your fans and customers post on social media? Wondering how to secure permission to use your customers’ content? If you want user-generated content (UGC) for your marketing, you need to take steps to avoid potential legal hassles. In this article, you’ll discover how to use fan…

3 Ways to Promote a Local Business on Facebook

Shares 364 Are you marketing a local business on Facebook? Wondering how to drive leads and customers to your storefront? In this article, you’ll discover three ways to promote your local business on Facebook. 3 Ways to Promote a Local Business on Facebook by Julia Bramble on Social Media Examiner. #1: Boost a Post to…