It’s never too early to start thinking about holiday advertising, as Q4 is the biggest quarter for many retailers. Naturally, many of our clients have their holiday advertising plans in place for the Christmas holiday season. But it’s not too late if you haven’t already started. In this article, I’ll cover some quick and not-so-quick…
Tired of guest posting all the time? Looking to shake things up? This list of 83 next-level link building ideas should inspire you to give some new tactics to try. Let’s dive in, shall we? ADVERTISEMENT 1. Prior Linkers: Reach out to people who have linked to you in the past when you released a…
With 2018 around the corner, planning is in full swing for next year’s strategies and budgets. It’s a good opportunity to review what elements to keep in mind when developing your projections. 1. Current Trends Aren’t Always a Good Predictor of Future Trends Many forecasting approaches are based on some modification of what is currently…
Shares 532 The Journey, a Social Media Examiner production, is an episodic video documentary that shows you what really happens inside a growing business. [embedded content] Watch The Journey: Episode 4 The Journey, a Social Media Examiner production. Episode 4 of The Journey follows Michael Stelzner, founder of Social Media Examiner, as he continues to…
Want to maximize the reach of your Facebook posts? Wondering how the Facebook relevance score and boosting posts can help? To explore what marketers need to know about the Facebook algorithm, I interview Dennis Yu. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s…
Google has introduced a fresh look for mobile search results that more closely resembles the devices they’re being viewed on. Looking at Google’s new design for mobile search, there is nary a sharp corner to be found. All search cards, and boxes within search cards, now have rounded corners. ADVERTISEMENT The new rounded corner design…
A few months ago, I teamed up with Ben Fisher from Steady Demand to test whether Google Posts have any influence on ranking in the local results (the “3-pack”). The methodology We picked two different businesses to test this on. One was a garage flooring company that had been struggling to rank for their main…
Shares 686 Do you want to make money from your YouTube content? Have you thought about working with a sponsor? A video sponsorship is an excellent way for YouTube channels to generate supplemental revenue outside of AdSense. In this article, you’ll discover five ways YouTube creators can earn money with video sponsorships. 5 Ways to…
As a former first lady Michelle Obama knows how much weight words can carry. She gets it. But she wants to make sure everyone else does, too. Everyone. Queen Michelle sat down with poet Elizabeth Alexander to speak at the second day of The Obama Foundation Summit in Chicago. She spoke on the importance of…
Yext has unveiled three major advancements to its platform, powered by AI and machine learning. Yext for Events, Yext Knowledge Assistant, and WeChat Mini-Programs integration have all been designed to help businesses engage consumers using technology such as voice search and smart assistants. These advancements will allow businesses to manage new sets of data, manage…