Google’s Most Searched Fads of 2017 by @MattGSouthern

Google’s Year in Search continues as the company looks back on the most searched fads of 2017. Often times, search trends can be an indication of what’s going to be popular in the future. Other times, trending searches can pick up steam and fizzle out just as quickly. This is a look back on search…

SearchCap: Google Express search promo, SEO goals & search pictures

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New test prominently showcases Google Express in mobile search resultsDec 29, 2017 by Ginny Marvin A test includes a new callout and ad treatment for the shopping program in mobile search…

A year in review: Search Engine Land’s top 10 columns of 2017

Another year is coming to a close, and search marketers of all stripes have had their work cut out for them over the last 12 months as the industry grappled with everything from fake news to mysterious algorithm updates to automation. Fortunately, our talented contributors were at the ready, helping our readers to navigate the shifting sands…

60+ Mind-Blowing Stats About Search Engine Optimization by @MrDannyGoodwin

Editor’s note: This is a chapter from Search Engine Journal’s new e-book, SEO 101: Learn the Basics of Search Engine Optimization. Want to read the full guide? Download your copy of SEO 101 now! Search engine optimization (SEO) is essential because organic search is arguably the most valuable marketing channel there is. Every company that operates online needs…

Using Facebook Ads to Turn New Customers Into Repeat Customers

Shares 820 Looking for tips on building customer loyalty? Need innovative ideas to generate more revenue? To explore how to use Facebook ads to turn your new customers into loyal fans and repeat customers, I interview Maxwell Finn. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social…

SEO Glossary: 200+ Terms & Definitions You Need to Know by @MrDannyGoodwin

Editor’s note: This is a chapter from Search Engine Journal’s new e-book, SEO 101: Learn the Basics of Search Engine Optimization. Want to read the full guide? Download your copy of SEO 101 now! Search engine optimization, like any specialized industry, has its own unique set of terminology, definitions, and abbreviations. This SEO glossary compiles…

How to Repurpose Blog Content Into Short-Form Social Media Updates

Want more exposure for your blog? Wondering how to transform your blog articles into social media content? In this article, you’ll discover six steps to turn long-form blog posts into short-form content for social media. How to Repurpose Blog Content Into Short-Form Social Media Updates by Brian Appleton on Social Media Examiner. #1: Curate Quotes…