SearchCap: Google Maps women-led icons, more Google answers & SEO redirects

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 7 marketing and promotion tactics to get your content discoveredMar 9, 2018 by Kristopher Jones Contributor Kristopher Jones outlines seven tried-and-true content promotion strategies that will drive traffic to your content…

7 marketing and promotion tactics to get your content discovered

It’s no secret a well-executed content marketing campaign can deliver a solid return on investment. According to Demand Metric, content marketing generates three times more leads than most outbound marketing strategies at 62 percent less cost. As marketers pad their budgets with more money to invest in content marketing this year, one strategy that often…

Search Engine Land’s Community Corner: Celebrating #IWD and SMX speakers

Continuing yesterday’s celebration of International Women’s Day, and as March is Women’s History Month, in this week’s Community Corner, we’re featuring the incredible female search and digital marketing experts who will be sharing their knowledge with our Search Marketing Expo (SMX) audience next week in San Jose. I asked each speaker for some details about…

Personal Branding: How to Create and Market Yourself

Shares 378 Want to reach more subscribers, fans, or prospects? Wondering how building a personal brand can help? To explore how to build and use a personal brand, I interview Chris Ducker. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help…

Twitter is working to expand its verification to everyone

Now you can feel special too: Twitter is looking to open up its verification process to regular folk. CEO Jack Dorsey revealed in a Periscope stream on Thursday that the company is working to expand its blue verification checkmark to all users. SEE ALSO: Twitter’s murky verification process is helping cryptocurrency scams thrive “The intention…