According to a report appearing in Reuters, Google’s parent Alphabet is considering a sale of reviews publication Zagat. The company was purchased in September, 2011 for a reported $151 million in the wake of a failed deal to acquire Yelp. At the time Google needed local reviews content to better compete in local search with…
Editor’s note: This is a chapter from Search Engine Journal’s new e-book, SEO 101: Learn the Basics of Search Engine Optimization. Want to read the full guide? Download your copy of SEO 101 now! In 2009, Bill Gates gave a speech at a private dinner where he famously said “the future of search is verbs.”…
Do you want to increase visibility for your business on Instagram? Have you thought about getting your employees involved? In this article, you’ll discover how your employees can use their Instagram profiles to boost your business’s Instagram marketing efforts. How Your Employees Can Use Instagram to Benefit Your Business by Kristi Hines on Social Media…
It’s easy to hate on Logan Paul. A 22-year-old YouTuber with 15 million subscribers, Paul made himself the poster child for shallow and gross behavior this weekend by posting a graphic video in which he finds the body of a man who died by suicide in Aokigahara forest, a sacred site at the base of…
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing: Search News From Around The Web: About The Author
Search engine optimization (SEO), according to our definition, is: The process of optimizing a website – as well as all the content on that website – so it will appear in prominent positions in the organic results of search engines. SEO requires an understanding of how search engines work, what people search for, and why and…
Wondering how to improve the visual and written content you produce? Looking for a list of tools to help? In this article, you’ll discover 18 helpful apps from the Social Media Marketing Podcast’s Discovery of the Week. 18 Apps and Tools for Social Media Marketers by Mike Stelzner on Social Media Examiner. #1: Character Count…
Today’s Google doodle ends its illustrated holiday doodle series, showing the penguins who have been featured in all the images back on a snowy landscape watching the sunrise. Since the first doodle was shared on December 18, the penguins have made plans to visit their tropical bird friends in warmer weather, celebrated the New Year’s…
Are you wondering how social media marketing will change this year? The social platforms are constantly changing, and that means marketers need to change as well. To find out how marketing on Facebook, Instagram, Twitter, LinkedIn, and Pinterest will change in the coming year, we reached out to expert social media professionals to get their…
Google has introduced a catch-all tool for testing rich snippets, rich cards, and other “rich” additions to a website’s content. Keeping things simple, Google has coined the phrase “rich results” to refer to all of these, which means its new tool is called the rich results testing tool. Google’s new testing tool will test for…