If you’re looking for the latest strategies in PPC keyword research, there’s something you should know: Google was never designed to be about keywords. Google co-founder Sergey Brin said: “My vision when we started Google… was that eventually you wouldn’t have to have a search query at all – the information would just come to…
Social Media Marketing Industry Report In our 10th annual social media study (44 pages, 70+ charts) of 5700+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.
In Google’s newly released webspam report, the company reveals how it dealt with link spam in 2018. Link spam is one of three types of spam discussed in the report. Other standouts include spam on hacked sites and user-generated spam. Here’s more about how Google fought those types of spam last year. Link Spam Link…
Recently we have been hearing more about Google’s neural matching but the truth is, we don’t know much from Google on what neural matching is and how Google uses it. Google answered several questions for us, and posted those answers on the @SearchLiaison Twitter account to try to clarify what neural matching is and how…
Earlier this month, Google was granted a patent for utilizing click-through rates as a potential ranking factor. The patent tells us that the search result a user selects and the amount of time spent viewing that particular result can be used to inform future rankings for similar queries. It doesn’t stop there. As Google SEO patent…
ADVERTISEMENT Facebook is taking steps to stop discriminatory advertising practices by removing targeting options that were used to exclude people. Housing, employment, and credit ads can no longer be targeted by age, race, or gender. As Facebook COO Sheryl Sandberg explains in a blog post, these changes are the result of settlement agreements with civil…
Microsoft-owned LinkedIn is expanding its interest targeting capability with Bing search data. Why you should care Bing has started incorporating LinkedIn data for search ad targeting. Now, we’re seeing search data be used for targeting on LinkedIn for the first time since Microsoft acquired the B2B social network in 2016. Advertisers will be able to…
Social Media Marketing Industry Report In our 10th annual social media study (44 pages, 70+ charts) of 5700+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.
ADVERTISEMENT Instagram is rolling out an ecommerce solution for brands which will allow them to sell products in the app. ‘Checkout on Instagram’ is currently being tested in a closed beta with a select number of major brands. Brands with access to this feature can add a ‘Checkout on Instagram’ button to the product page…
Social Media Marketing Industry Report In our 10th annual social media study (44 pages, 70+ charts) of 5700+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.