The internet has fallen in love with Punch, the 7-month-old macaque who clings to a stuffed animal for comfort. So when a video (since deleted) surfaced showing him being dragged across the ground by another monkey inside his enclosure at the Ichikawa City Zoo in Japan, people online panicked. Clips spread rapidly across social media…
Information retrieval systems are designed to satisfy a user. To make a user happy with the quality of their recall. It’s important we understand that. Every system and its inputs and outputs are designed to provide the best user experience. From the training data to similarity scoring and the machine’s ability to “understand” our tired, sad…
Breaking news: There are gay people in positions of power in Silicon Valley in 2026. That not-so-surprising fact is the center of Wired‘s latest cover story, which hit the internet Thursday. The internet immediately reacted, in part thanks to some, uh, unusual imagery that accompanied the article. This Tweet is currently unavailable. It might be…
The middle is where your content dies, and not because your writing suddenly gets bad halfway down the page, and not because your reader gets bored. But because large language models have a repeatable weakness with long contexts, and modern AI systems increasingly squeeze long content before the model even reads it. That combo creates…
This month’s Ask a PPC explores a common advertiser question: Why budgets sometimes overspend even when a target ROAS or target CPA is in place. Understanding this behavior requires separating two concepts that are often conflated: budgets and goals. While they work together, they serve very different functions within auction‑based ad platforms. In this post,…
I recently wrote about an unconfirmed Google algorithm update that rolled out in mid-January 2026, which negatively impacted the organic search visibility of dozens of major brands. For most of the impacted sites I analyzed, the impact was disproportionately targeted to the company’s blog, or another folder containing informational articles and resources. That same organic trajectory…
This post was sponsored by No Fluff. The opinions expressed in this article are the sponsor’s own. When ChatGPT, Gemini, and Perplexity mention a company, these large language models (LLMs) are deciding whether that business is safe to reference, not how long it has existed. Most business leaders assume one thing when they don’t show…
Grok, Elon Musk’s AI chatbot, has been under investigation in France, California, the UK, India, and Brazil for allegedly creating non-consensual intimate images, including images that depict minors. Now, it’s facing yet another investigation, this time in Ireland. On Tuesday, Ireland’s Data Protection Commission (DPC) announced that it had opened an investigation into Musk’s X,…
When the average customer age increases for a brand, it’s rarely a platform failure. It’s usually a signal that younger audiences are discovering, evaluating, and buying in different places, and older established brands haven’t kept pace. As of 2026, Gen Z spans ages 14 to 29. They’re the first generation raised in a digital online…
If you’ve ever heard a toddler tell a story, then you know they have a tendency to let the narrative meander. Kids often have an excess of imagination and a deficit of mental organization, leading to silly, wildly entertaining tales. One parent has taken it upon himself to turn his 3-year-old’s silly, adorable stories into…