Most people still think visibility is a ranking problem. That worked when discovery lived in 10 blue links. It breaks down when discovery happens inside an answer layer. Answer engines have to filter aggressively. They are assembling responses, not returning a list. They are also carrying more risk. A bad result can become harmful advice,…
As any hardcore fan — stan — of a famous musician or actor knows, they also have haters. “Antis,” if you will. As it turns out, Valentine’s Day is no different. Love Day is almost here, and your algorithm might be spitting up videos about the best restaurants to go to, recipes to try, or…
The internet mourned Dawnson’s Creek star James Van Der Beek, who died on Wednesday (Feb. 11). “Our beloved James David Van Der Beek passed peacefully this morning. He met his final days with courage, faith, and grace,” the actor’s wife, Kimberly Van Der Beek, wrote on Instagram. “There is much to share regarding his wishes,…
Age verification is spreading on the internet. Following Roblox’s implementation of the age verification process, Discord is the next platform in line to do it. So, what is Discord’s age verification process and what happens if users don’t go through with it? We’ll break it down. How to verify your age on Discord Discord, the…
Most articles don’t make good videos. The ones that do share qualities that translate naturally to 60-second formats. Identifying them before you commit production resources saves more time than any editing shortcut. Data and first-party guidance point to repeatable patterns in how short-form video holds attention. These patterns shape script structure in ways that written…
Hello, my fellow digital marketers! This study was born out of a question that gave me a combination of irritation and renewed curiosity: “If I turned off all paid media, would my business actually suffer?” This is a question that is as old as time (in digital marketing time that is), and just like swallows returning…
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! We all know prompt tracking is directional. The most effective way to reduce noise is to track prompts based on personas. This week, I’m covering: Why AI personalization makes traditional “track the SERP” models incomplete, and how synthetic personas fill the gap. The…
If you were one of the hundreds of millions of people watching Super Bowl LX on Sunday evening, you saw Bad Bunny, all the other Halftime Show celebrities, some viral commercials, and of course the Seahawks beating the Patriots in the football game. One of the commercials that had people talking was for a new…
The messaging platform Discord announced Monday that all user accounts will default to teen safety settings beginning in March. The policy, meant to create a safe environment for teens, restricts adult content and spaces without verification or assurance of a user’s age. Following significant criticism from users skeptical of the platform’s age-assurance efforts, Discord updated…