There is a pervasive narrative doing the rounds in the publishing industry called “Google Zero.” This narrative, embraced by many industry leaders, poses that traffic from Google – Search and Discover – will decline and eventually become negligible. This Google Zero narrative is entirely false, and extremely dangerous. And I’m going to explain why. When…
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Most AEO “strategies” are tactic lists dressed up as long-term direction. They often break the first time a platform changes or leadership asks questions. A real AI SEO strategy starts with the business problem, builds on your brand’s unique advantages, and lets tactics…
When we’re talking about grounding, we mean fact-checking the hallucinations of planet destroying robots and tech bros. If you want a non-stupid opening line, when models accept they don’t know something, they ground results in an attempt to fact check themselves. Happy now? TL;DR LLMs don’t search or store sources or individual URLs; they generate…
Welcome to PPC Pulse weekly news review. This week’s focus includes asset guidance, budget pacing, and search controls across Google and Microsoft Ads. Google reinforced the importance of asset variety as Search experiences evolve. It also confirmed updates to how budget pacing works for certain campaigns using ad scheduling. Meanwhile, Microsoft launched self-serve negative keyword…
Most people do not wake up one day and decide they are done with a product category. They leave when the workflow starts to feel like work. Think about something mundane. Planning a trip, picking a new doctor, comparing two insurance options, deciding which grill to buy, figuring out what to do in a new…
Researchers published the results of a study showing how AI search rankings can be systematically influenced, with a high success rate for product search tests that also generalizes to other categories like travel. The name of the research paper is Controlling Output Rankings in Generative Engines for LLM-based Search and the approach to optimization is…
Choosing the right pay-per-click (PPC) ad network is a core strategy impacting the success of your advertising program. Each network reaches distinct audiences, offers different ad formats, and suits different campaign objectives, from capturing high-intent search demand to driving awareness through video and social feeds. With AI-powered automation now embedded across most major platforms, understanding…
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! AI-SEO transformation will fail at the alignment layer, not the tactics layer. 25 years of transformation research, spanning 10,800+ participants across industries, reveals that the gap between successful and failed initiatives isn’t technical skill. It’s organizational readiness. What you’ll get: Why AI SEO…
Thinking of verifying your LinkedIn account so you can get that coveted blue checkmark badge? You may want to hear this first. One observant anonymous user is warning other LinkedIn users that the Microsoft-owned social network for professionals utilizes a third-party verification service that, in turn, shares users’ data with other companies. Inc highlighted a…
In January, I wrote about the birth of agentic commerce through both Agentic Commerce Protocol (ACP) and Universal Commerce Protocol (UCP), and how this could impact us all as consumers, business owners, and SEOs. As we still sit on waitlists for both, this doesn’t mean that we can’t prepare for it. UCP fixes a real-life problem…