How to Convert More Instagram Traffic: 3 Tips

How to Convert More Instagram Traffic: 3 Tips : Social Media Examiner Worth Exploring: Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this…

The 5 Ws (& 1 H) of Content Marketing via @JuliaEMcCoy

Want to gain greater brand exposure and tons of new leads without spending a single cent on paid ads? Before you shake your head and dismiss the idea as impossible, consider the proof. On January 15, Shutterstock posted its yearly creative trends infographic. Take a look. The infographic is filled to the brim with technicolor…

‘What’s an ads guy doing running Google search?’

Prabhakar Raghavan, Google’s new head of Search and Assistant. A number of SEOs on Twitter reacted to yesterday’s news that Prabhakar Raghavan was taking over Search and Assistant from Ben Gomes with uncertainty or confusion. This may reflect respect for Gomes and unfamiliarity with Raghavan’s background. Gomes’ move is voluntary, and the company says he…

How to use Google Ads Explanations to understand performance changes

Explanations may be available when comparing recent campaign performance to a previous period. Google Ads is testing “Explanations” in the interface to help advertisers diagnose potential reasons behind changes in conversion volume. Announced this week, Explanations are available at the campaign and ad group levels when there is a significant change in performance of clicks,…

Creating Live Video Like a Pro: Tips for Any Personality

Creating Live Video Like a Pro: Tips for Any Personality : Social Media Examiner Worth Exploring: Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more!…

Call analytics platforms: What are they good for?

Marketers are using call analytics platforms to identify the rich data and consumer insights hidden in the growing volume of inbound calls. Call analytics platforms are one of the few martech systems that can track both online and offline leads. Call tracking – following a call from source (i.e., website, click-to-call search or display ad)…

Snapchat Rolling Out Dynamic Ads Globally via @SusanEDub

Snapchat has confirmed its dynamic ads offering is now available worldwide, after previously being in open beta in the US. “The coronavirus has accelerated the need for businesses to look at their digital sales channels and encouraged them to be more innovative in how they do that. Since we opened up beta-testing, I was impressed…