An update to YouTube Studio will allow creators to alter the look and feel of their channel by customizing the layout, branding, and more. This marks the first time YouTube will have given creators such control over their own channels. Finally, an opportunity to stand out beyond just channel headers and video thumbnails. Representatives from…
How to Improve Your Instagram Video Ads: 5 Tips : Social Media Examiner Worth Exploring: Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get…
Google’s efforts to keep spam out of search results are detailed in the company’s annual webspam report, published today. According to the report, over 99% of Google’s search results are spam-free, and the company goes to great lengths to keep it that way. For instance, Google’s webspam team discovers 25 billion spammy pages every day…
I don’t know who needs to hear this, but it’s perfectly OK for someone to post on social media even though they haven’t replied to your text messages yet. Sure, it’s polite and respectful to respond to messages and answer questions as soon as possible, but taking a few hours — or even days — to do…
George Floyd was killed by police on May 25. Since that time, Black Lives Matter (BLM) protests have swept much of the country and grown into an international movement against racism and police violence. Most brands have historically avoided taking political stands for fear of offending some of their customers. While that has slowly changed…
Google has added new filter options to the performance reports within Google Search Console. If you use recipe markup, Google may give you the ability to filter your performance report within the “search appearance” options. Where are these filters? You can access the filters by logging into Google Search Console. Then click on the “performance…
How to Use LinkedIn Message Ads to Get Into LinkedIn Inboxes : Social Media Examiner Worth Exploring: Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much…
One of Twitter’s most inconsistently applied features will hopefully make more sense in the near future. Jane Manchun Wong, who frequently reverse-engineers apps to discover upcoming new features, figured out that Twitter is planning to give users a way to request verification. The social network then confirmed the development to TechCrunch. What this means is…
In the quest to grab its share of top of funnel ad dollars, Google Ads introduced Discovery ads in 2019 and recently made them available worldwide. With top of funnel costs rising steadily on platforms like Facebook and Instagram, is the Discovery placement a worthy contender for budget? We spoke with three experts who say…
On Friday, June 12, Search Engine Land contributing editor, Barry Schwartz, will host a discussion with SEO content experts about on-page experience in preparation for Google’s Page Experience Update. The conversation will start with Barry explaining the Page Experience update and how Google will use it as a ranking factor. Then the panelists will discuss…