Apple’s next version of the Safari web browser, available in macOS Big Sur, will reportedly not block Google Analytics as was previously thought. Reports from several reputable developers indicate that Google Analytics will load and run on Safari 14 the same way it does on current versions of the browser. That means marketers will not…
Prominent brands and civil rights groups are leading the charge for a July 2020 boycott of Facebook Ads. They want to see changes implemented to the platform and are organizing under the hashtag #StopHateForProfit. Whatever your views on these issues, it’s important to make an informed decision about how your business will approach this boycott.…
How to Grow Your Email Subscribers With a Facebook Messenger Giveaway : Social Media Examiner Worth Exploring: Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much…
With the coronavirus pandemic keeping us home for the past few months, going on dates and visiting new places have become but distant, fond memories. A new Twitter meme is now softening the sting of social distancing, reminding restless singles that, even if we could go out, trusting your date to bring you somewhere spectacular…
LinkedIn is seeing a surge in content creation and consumption, and engagement between users is up as well. Srividya Gopani, Director of Brand and Consumer Marketing at LinkedIn, tells Social Samosa that members have been using their time during lockdown to push their professional lives forward. “We are seeing a 55% year-over-year increase in conversations…
Mark Zuckerberg has a bold new plan to occasionally do something about content that violates Facebook’s policies. Every now and then. When the company feels like it. In a Friday morning livestream and accompanying post, the CEO seemingly attempted to mollify critics of his decision to allow a post from Donald Trump threatening violence against…
Facebook is updating its interface with a new type of notification that’s likely to hurt traffic to older pages. Going forward, Facebook will notify users when they’re about to share an article that’s over 90 days old. The notification is designed to give users a chance to reconsider sharing the article. They can either go…
This week on Marketing O’Clock Jess Budde, Greg Finn, and Christine “Shep” Zirnheld are talking about all the digital marketing news of the week. Plus, we pick the best corporate jams for business TikTok videos, our favorite fresh cheese curd product to find on ice at a salad bar, and the most expensive and most…
This is a developing story. Check back for updates. More brands are joining the Stop Hate for Profit Facebook ads boycott. The campaign asks brands to pause their ad spend on Facebook and Instagram in July and charges that Facebook has tolerated racism and hate speech and “turned a blind eye toward voter suppression on their platform.”…
Call analytics establish the link between inbound calls and online search, display, social or email campaigns. The specific benefits of using an enterprise call analytics platform include – but are not limited to: Marketing campaign optimization. Inbound calls can be tracked to their marketing source at the keyword, campaign and channel levels, and followed through…