At the end of 2022, OpenAI launched ChatGPT and opened up an easy-to-access interface to large language models (LLMs) for the first time. The uptake was stratospheric. Since the explosive launch, ChatGPT hasn’t shown signs of slowing down in developing new features or maintaining worldwide user interest. As of September 2025, ChatGPT now has a…
Elon Musk’s social media platform X has settled a $128 million lawsuit with four former Twitter executives over their promised severance package. On Wednesday, Musk’s X settled with the company’s former Chief Executive Officer Parag Agrawal, Chief Financial Officer Ned Segal, Chief Legal Officer Vijaya Gadde, and General Counsel Sean Edgett. All four worked at…
What I’m about to say will feel uncomfortable to a lot of SEOs, and maybe even some CEOs. I’m not writing this to be sensational, and I know some of my peers will still look sideways at me for it. That’s fine. I’m sharing what the data suggests to me, and I want you to…
President Donald Trump’s obsession with social media is so notorious that it has its own Wikipedia page. But since his return to the White House, that fixation has seeped into the highest levels of government, with cabinet officials adopting his combative style and reshaping how public servants behave online. Consider Vice President JD Vance, who…
What if your SEO strategy could predict what customers want before they even search? The shift from keyword-centric to behavior-driven SEO is important. When you understand why people search, not just what they search for, your content naturally becomes more relevant and your performance more sustainable. Google processes over 5 trillion searches annually, and many…
Some would say postmodernism is ruining the things we love. It’s certainly crept into the offices of ad executives, who now use our goodwill to trick us into watching ad campaigns for mediocre cognac. After LeBron James teased a “second decision” on Monday — a nod to his 2010 announcement in which he announced he’d…
Our new usability study of 37 participants across seven specific search tasks clearly shows that people: Read AI Mode Rarely click out, and Only leave when they are ready to transact. From what we know, there isn’t another independent usability study that has explored AI Mode to this depth. In May, I published an extensive two-part…
AI Mode is Google’s most powerful AI search experience, providing answers to complex questions in a way that anticipates the user’s information needs. Although Google says that nothing special needs to be done to rank in AI Mode, the reality is that SEO only makes pages eligible to appear. The following facts, insights, and examples…
The World Wide Web Consortium (W3C) unveiled a new logo for the organization that is designed to transcend one language family and expresses abstract qualities like timelessness and reliability. The result is an abstract logo in the familiar blue and white colors, purposely designed to be evocative, to suggest but not concretely explain. This evocative…
Never mind the debate over whether OpenAI’s GPT-5 release is disappointing, or whether it can revitalize the failing world of AI Agents. OpenAI CEO Sam Altman has already moved on — to releasing Sora 2, the next generation of its text-to-video engine. And to Sora by OpenAI, a new iPhone app that shot to #1…