It’s a new week, which means another TikTok trend has broken containment. This time, it’s all about the not-so-secret Group 7 — a supposedly exclusive club that’s taken over the app and appeared in countless viral videos over the past few days. So… what exactly is Group 7? Group 7 explained Put simply, “Group 7”…
I just got back from San Diego and Toronto, where I spoke at Ahrefs Evolve and SEO IRL – both of which were fantastic. A lot of people I met subscribed to the Growth Memo. Thank you all for coming out! Image Credit: Kevin Indig I also had the pleasure of facilitating a 3h mastermind with leaders…
WordPress remains the dominant force in content management systems, powering 43.3% of websites surveyed and holding a 60.7% share among sites using a CMS, according to W3Techs (October 2025). That is still a commanding lead, but it marks a sustained decline from its peak of 65.2% in 2022 and is back to the same level…
Search has never stood still. Every few years, a new layer gets added to how people find and evaluate information. Generative AI systems like ChatGPT, Copilot Search, and Perplexity haven’t replaced Google or Bing. They’ve added a new surface where discovery happens earlier, and where your visibility may never show up in analytics. Call it…
Elon Musk’s X dropped its legacy verification program for users back when the platform was still known as Twitter. Since then, X has been a haven for misinformation and racism. However, according to X’s new head of product, Nikita Bier, the site is planning an overhaul to profiles in an attempt to restore user trust.…
Last week, I shared the largest usability study of AI Mode, and it revealed how users interact with the new search surface: They focus on the AI Mode text first 88% of the time, ignore link icons, and rarely click out. This week, for Part 2, I’m covering what’s measurable, what’s guesswork, and what’s possibly…
When conversational AIs like ChatGPT, Perplexity, or Google AI Mode generate snippets or answer summaries, they’re not writing from scratch, they’re picking, compressing, and reassembling what webpages offer. If your content isn’t SEO-friendly and indexable, it won’t make it into generative search at all. Search, as we know it, is now a function of artificial…
This post was sponsored by GatherUp. The opinions expressed in this article are the sponsor’s own. Local Search Has Changed: From “Found” to “Chosen” Not long ago, showing up in a Google search was enough. A complete Google Business Profile (GBP) and a steady stream of reviews could put your client in front of the…
There’s hardly ever such a thing as truly free money. We pay for everything, in some way: with labor, with time, with suffering. So getting a payment from a tech or social media settlement isn’t exactly free — it’s likely the company messed up in some way and it legitimately owes you that cash —…
Google’s Robby Stein, VP of Product at Google, explained that Google Search is converging with AI in a new manner that builds on three pillars of AI. The implications for online publishers, SEOs, and eCommerce stores are profound. Three Pillars Of AI Search Google’s Stein said that there are three essential components to the “next…