OpenAI released the largest study to date on how users really use ChatGPT. I have painstakingly synthesized the ones you and I should pay heed to, so you don’t have to wade through the plethora of useful and pointless insights. TL;DR LLMs are not replacing search. But they are shifting how people access and consume information.…
Before we jump in: I hate to brag, but I will say I’m extremely proud to have placed 4th in the G50 SEO World Championships this past week. I’m speaking at NESS, the global News & Editorial SEO Summit, on October 22. Growth Memo readers get 20% off when code “kevin2025” Boost your skills with Growth…
As a marketing specialist who has gone through the transition from Universal Analytics to Google Analytics 4 on countless projects, I can confidently say that no platform migration has divided the marketing community quite like GA4. Five years after the initial launch of GA4 in October 2020, and more than a year since the complete…
OpenAI launched the Sora iOS app, beginning an invite-based rollout in the United States and Canada. With Sora, OpenAI appears to be releasing its first non-ChatGPT consumer app and its first social product. The app runs on the newly released Sora 2 model for video and synchronized audio. What’s The Sora App? Sora is positioned…
Threads is nearing X in mobile user numbers, according to data from Similarweb, a leading web analytics firm. The Twitter alternative from Meta is reportedly growing steadily and appears to be drawing users away from Elon Musk’s platform. A chart shared by Similarweb shows Threads steadily increasing its daily active users on both iOS and…
Google has launched a small-business resource hub, positioning it as a single starting point for setup, advertising, measurement, and support. The page pulls together direct entry points for Business Profile, Merchant Center, Google Ads and YouTube Ads, plus a clear “get started” path into Google Analytics. It also spotlights Workspace’s AI features and links beginner…
Love a TikTok so much that you want to keep it on your phone and treasure it forever? You can do that with the save video function built right into the app. “Save video” allows you to save your favorite TikToks to your phone’s photo library. Downloading TikTok videos allows you to have access to…
The How AI Search Can Drive Sales & Boost Conversions webinar, presented recently by Bartosz Góralewicz, touched on something that I think every marketer needs to understand about how people actually make decisions today. This isn’t just about Reddit anymore; we’re talking about the future of how brands actually connect with customers when they’re making…
Instagram has always been pretty precocious. Now, just ahead of its 15th birthday, we have a new measure of its global fame — and it is on a level far beyond the dreams of regular teenagers. Meta CEO Mark Zuckerberg announced Wednesday that the once-humble photo-sharing app, which he had the foresight to buy for…
Let’s talk about an agentic future. As task-completing agents move from concept to adoption, their impact on how we discover and transact online will be significant. Websites won’t vanish, but in many cases, their utility will shrink as agents become the new intermediary layer between people and answers. Domains will still exist, but their value…