Beginning this month, Google Ads will combine standard Display campaigns and Smart Display campaigns into a single option, the company announced on Wednesday. In addition, Google Ads will also be introducing optimized targeting to Display campaigns. The new Display campaign type. “In this new Display campaign experience, you’ll have all of the reach and performance…
Not to be cynical, but let’s face it: As long as Instagram and other social media platforms exist, there will always be creeps skulking around on them. Commenting weird things on your posts. Sending you intrusive messages. And just generally making you uncomfortable if only by taking up space in your digital circle. Thankfully, there…
The only constant in the search marketing world is change: Google’s page experience update (and countless others), machine-powered technologies, growing customer expectations, new ad formats, new search behaviors, new privacy guidelines… the list goes on. As a search marketer, part of your job is to meet the latest industry changes head-on. It’s also essential to…
Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and are you thinking about 2022 yet? As…
Every now and then my mom gets a rush of nostalgia and goes digging through old family photo albums. She’ll find some embarrassing picture of me from 10 to 20 years ago which ultimately finds its way into my texts with the caption: “🎶 🎶 Meeeeeemmorriieeeessss 🎶 🎶” In that way, my mom is almost…
Discord, the Slack-like chat and streaming app that’s become a preferred gathering place for online gamers, is about to get a little less musical. The music-streaming bot called, Rhythm, a third-party plugin for Discord servers that lets users stream in music (or really any audio) directly from YouTube, is going offline. The service will cease…
If you thought you’d never be able to make your own TV series, think again. Well, it’s IGTV. Which is kinda like TV, except it’s on Instagram, which, if you think about it, is basically tiny TV. Forget writing out a whole pilot and pitching it into the digital void hoping that by some semblance…
Before pro wrestling superstar CM Punk walked out to the ring in front of a sold out crowd at Chicago’s United Center on Friday, Aug. 20, fans were already chanting his name. “CM PUNK! CM PUNK!” These chants are not unheard of at pro wrestling events. Punk is a fan favorite among the hardcore wrestling…
Businesses turn to content marketing because it can be an effective method for building brand awareness and guiding customers through their sales funnel. Yet, many have been unable to capitalize on their content marketing initiatives because they haven’t covered all aspects of the customer journey, didn’t keep track of their assets and wasted resources on…
Search marketing has a diversity problem. Older data from the American Marketing Association shows that most marketing leadership is still majority white, hetero, and male. Meanwhile, the audiences we’re marketing to are more diverse and inclusive than ever. It’s a topic we’ve covered multiple times at Search Engine Land: But it’s not one and done.…