Google Analytics 4 introduced a new take on the go-to analytics platform for many marketers. Reimagined from the ground up, with a new interface and tweaked primary metrics, GA4 also requires a different setup process to get tracking tags in place. Google Tag Manager (GTM) provides an easy, templated route to install GA4 on your…
If you’re a gamer, you probably know what Discord is. The group chat service, however, has now blown up well beyond its original purpose in the gaming world. Perhaps you’ve heard of Discord, though, and are still not quite sure what it is or what it’s for. Look no further, Mashable will break down Discord…
The distinction between surviving and thriving search marketers is the ability to stay on top of the latest SEO and PPC tactics and trends. Only by meeting these changes head-on can you continue to power search marketing success. Attend SMX Next, online November 9-10, to learn actionable, trusted tactics and insights you can immediately apply…
Instagram is famously the place to go to look at photos, get distracted by reels, and watch videos. If you want to see videos about food, travel, manifestation, or anything in between, Instagram is quickly becoming the place to look. But if you want to share that video beyond an Instagram DM or sending the…
Trying to get your Instagram profile out there a little more? One thing you might want to think about doing is making it more search-friendly. In other words, you want to edit your profile in ways that make it more likely to appear as a suggestion under the search bar. There are a number of…
“Mozilla is running an experiment on 1% of the Firefox desktop population currently, which sets the default search engine to Bing in the web browser,” said Martin Brinkmann for ghacks. Search choice is an ongoing issue. We’ve written about search choice before as it’s been a topic of conversation even beyond the search community: Google…
Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and I’m not going to lie. Every time…
Google has confirmed that it not only made a change to what title it shows in the search results but also disclosed how much of a change it actually was. For the past few weeks, Google said it was using your chosen HTML title tag 80% of the time. Now Google said it is using…
If you’ve taken a video on Snapchat and you want to save it to your camera roll, don’t fear, it’s a super easy process. Saving a video on Snapchat is very straightforward. You can choose whether to save it to “Memories” which is Snapchat’s own camera roll and where it pulls those pesky daily flashbacks…
For more than a decade, I’ve carried on with a number of truly pathetic, one-sided DMs. I type, send links, share photos, and pour my heart out in these chats, but I’ve never once received a response. It sounds embarrassing, but don’t worry, I’m not being ghosted or anything. I’ve just been DMing myself. OK,…