Houseparty’s shutting down because it’s all about the metaverse now

The Houseparty’s over. The team behind the group hangout app announced Thursday that its curfew had long since passed, and that the app will no longer work as of October. Houseparty, which allowed participants to play various games while hemorrhaging personal data, is to be pulled from app stores “immediately.” But that doesn’t mean it’s…

How to Block and Unblock someone on Instagram

The internet is a crazy place, if you didn’t already know. From the creeps, to the weirdos, to the reply guys, to the people who are just generally unpleasant, we’re very grateful to have the block feature on Instagram (and other social media sites). Of course, in order for it to be effective, you have…

Microsoft Ads announces optimization score

Optimization Score is now available on the Recommendations tab in Microsoft Ads, according to the latest announcement from the company. The new scoring system is meant to help improve advertisers’ account optimization status and potential, help advertisers spend their time more efficiently and to prioritize the optimization actions with higher impact, and track their optimization efforts over…

Video and vertical-based product ads pilots arrive on Microsoft Audience Network

Video ads and vertical-based product ads are now being piloted on the Microsoft Audience Network, Microsoft announced on Tuesday. In the announcement, the company also revealed disclaimers in ads, new third-party integrations with Universal Event Tracking, flexible insertion orders and inline appeals for rejected offers in Microsoft Merchant Center. Video ads pilot on Microsoft Audience…

How to unblock someone on Facebook

This is a story about the power of redemption. Everyone makes mistakes in life and sometimes those mistakes warrant blocking someone on Facebook. You’d better mean business, because when you block someone, your Facebook friendship is automatically ended. But if you are suddenly possessed by the spirit of generosity, there is a way to forgive…

Bing content submission API now available to all

Microsoft has opened up its Bing content submission API after over two and half years of it being in a private beta. The content submission API is different from the Bing URL submission API, in that the content submission API lets you submit not just your URLs but also your content, images, HTML and more…

Why are in-house SEOs looking for new jobs?; Friday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and what is “next?” The semantics have been…