It’s hard being a DEI in a time like this, ain’t it? In the aftermath of the collapse of the Francis Scott Key Bridge in Baltimore, Maryland on Tuesday, many on the right have blamed the tragedy on DEI (diversity, equity, and inclusion) initiatives. SEE ALSO: Baltimore’s Key Bridge collapse put the internet’s conspiracy brain…
Imagine that you head up digital marketing at Turner Sports or CBS Sports, which have the exclusive rights to license NCAA marks, tickets, and taglines in commercial promotions. Or suppose that your social video agency was just invited to pitch AT&T, Capital One, or Coca-Cola, which are official NCAA corporate champions. And you have an…
The Facebook “Poke” is back…though was it really ever in? Young folks — you know, Gen Z and the like — are apparently using the Poke more than ever. Last week, Facebook said it had seen a 13x spike in Pokes over the last month. The oft-forgotten feature on the oft-forgotten social media site is…
Google Search Generative Experience (SGE) has caused anxiety amongst the SEO world, but it’s not time to run for the hills yet. Before you claim that “SGE has killed SEO,” remember that it’s still very much a work in progress, and we don’t know what impact it will have or how its functionality will change.…
SEO has undergone many transitions and disruptions in a short time. Enterprise SEO has been at the center of some fundamental transformations over the past year. Adapting to the ever-changing needs and demands of consumers, integrating AI into search engines, and the influx of new generative AI SEO and content tools have forced organizations to…
An uptick in bots, a rise in hate speech, and content moderation policies that are unevenly applied to the social media platform’s users. These are just some of the issues that have plagued X, formerly known as Twitter, since Elon Musk acquired the company back in October 2022. Now, roughly a year and a half…
The About Us page of your website is an essential source of information for anyone who wants to know more about your business. It is where you showcase your history, the unique value of your work, your mission and vision, and the audiences you serve. Together, the design, written content, and visual elements of an…
Grok, Elon Musk’s AI chatbot that was previously available only to Premium+ subscribers on X, is rolling out to a wider audience. On Tuesday the X CEO announced the AI assistant will be available to Premium subscribers “later this week”. Tweet may have been deleted Previously Grok was only available to X users paying for…
Since acquiring the company now known as X, Elon Musk has claimed that his social media platform would be one where free speech ideals reigned supreme. In August 2023, Musk went so far as declaring that he would financially support any user who was punished for their speech on X. “If you were unfairly treated…
I don’t see ranking factors anymore. All I see is user satisfaction. A series of tweets from Danny Sullivan, search liaison at Google, about doing things for Google vs. users set the SEO scene on fire. The main point: Focus on users, not Google. Screenshot from X (Twitter), March 2024 (Image Credit: Kevin Indig) Every…