Since its inception, TikTok has quickly become an arbiter of culture, memes, and even political organizing, all while curating eerily specific For Your Pages for its users full of dancing videos, funny filters, and viral songs. But one of its most promising uses is connecting more people to fun, educational accounts, spanning the range of…
If you are looking to make an impact in your business with your SEO strategy, influencer marketing is one of the most efficient techniques to increase reach, engagement and influence traffic and conversions. The State of Influencer Marketing in 2022 report by Hype Auditor shows that “Global Instagram influencer marketing market could reach $15.2 billion…
Claiming and optimizing your Google Business Profile is one of the best things you can do to help your company rank higher in Google search results. Several changes have been made to Google’s local listing program in the past year, including the enhanced functionality of managing your Google Business Profile directly from Google search. People…
Microsoft Bing will no longer accept XML sitemaps that were submitted anonymously through HTTP requests, Fabrice Canel from Microsoft Bing announced today. The reason Bing will no longer allow anonymous sitemap submission is due to abuse by search spammers. How anonymous sitemap submission worked. Microsoft explained that since the inception of XML sitemaps with Bing,…
Google Search Console had added “translated results” to the search appearance filter in the performance reports today. This filter lets you drill down to how searchers who get translated results interact with your content in Google Search. How to access this filter. You can access this filter by logging into Google Search Console, clicking on…
Buyers expect easy navigation, relevant search results, and tailored search experiences that remember their preferences and rerank products accordingly, especially for in-session browsing. Unfortunately in 2022, consumers are still experiencing null results, poor relevance and are often pointed in the wrong direction by their favorite brands. If you’re running an e-commerce site, internal KPIs most…
Why has ‘marketing security’ become a top priority for modern-day marketers? Five years ago, if you were to ask a marketer about their security strategy, the likely response would have been sheer confusion. “Bots, proxies, data-center traffic? That’s for the security team to worry about.” In 2022, however, you’d be hard-pressed to find a marketing…
A sublime customer experience allows customers to move from channel to channel without losing their place or the information they’ve entered. To successfully deliver these experiences, brands must meet current data, security, and personalization challenges with ambitious strategies and first-rate technology. Join seasoned experts from Redpoint Global in a live webinar and learn how you…
Reality is no longer limited to what you see in front of you. We now have alternative realities, including virtual and augmented. These technological advances are making big changes in the world around us. It is important to have a full understanding of these concepts, as well as how to use them for the future…
The popular automatic display ad type Responsive Display Ads (RDAs) will be undergoing a major transformation in the second half of this year. RDAs have been the default display option since 2018 and these new enhancements are geared toward a better mobile offering for advertisers. Portrait images and videos now welcome. The versatility of RDAs…