Amber Alert, the nationwide alert service for missing children, will now put breaking emergency information directly into your Instagram scroll — a collaboration between the social media app and several children’s safety organizations in honor of Global Missing Children’s Day. The alert, which is an acronym for “America’s Missing: Broadcast Emergency Response,” was first instituted…
Google has dropped support for job training structured data and rich results in Google Search. Google said based on its initial tests, the search company “found that it wasn’t useful for the ecosystem at scale.” Not useful. Google posted about this saying “We initially tested this markup with a group of site owners, and ultimately…
You may never have heard of Yubo before. It’s certainly not as big as Facebook, YouTube, or Instagram. The social networking app isn’t even usually listed alongside fairly new social platforms that have become extremely popular with Gen Z, such as TikTok, Twitch, or Discord. But now, Yubo has been thrust into the mainstream. Why?…
“When we think about [SEO] success, we often think about ranking on the first page of Google,” said Jon Lightfoot, founder and CEO of Strategic SEO Solutions, in a recent webinar. “But beyond ranking [at the top], there’s something more [important], which is ranking for the right keywords.” Ranking for the topics your target audience…
SEO is a big thing. Yes, it is made up of a lot of small things. Some connected, some not. We’d all love to stay on track, on plan and have everything go smoothly. But the reality is that, at some point, something won’t perform as expected or a resource won’t come through. That’s why,…
Google Search seems to be displaying more FAQ rich results in its search results over the past few days. Both RankRanger’s tracking tool and some SEOs are noticing this increase in the number of times a site is showing FAQ rich results. What are rich result FAQs. Web pages that have a list of frequently asked…
Social media benchmarking involves comparing your metrics and processes against the industry standards. Learn how you can get a clear idea of how you stack up against the competition. Hear from Rival IQ and NetBase Quid experts about the metrics and benchmarks you can use to measure your social media performance. Register today for “Benchmark…
Google is now rolling out its first broad core algorithm update of 2022. It is named the May 2022 core update, Danny Sullivan of Google announced. The most recent core update was the November 2021 core update, over 6 months ago. The announcement. Google said “today, we’re releasing our May 2022 core update. It will…
Spotify and Meta have made substantial changes to their ad platforms as they brace for the 2022 U.S. midterm elections. These changes will likely impact political ad spending this election cycle. Spotify brings back political advertising. According to an email sent by Spotify to partners this week: Political ads will be eligible to run across…
Google Ads is reminding advertisers about some changes to its audience targeting and reporting features. These changes, which were shared via email with advertisers, are fairly minor and some have already started rolling out to accounts. Reuse audiences. Advertisers will be able to reuse audiences across campaigns. When you build an audience to use in…