Mitch McConnell’s hospital jeans were real. But the image of a crying Nekima Levy Armstrong, an ICE protestor held up as a symbol of “far-left agitators” by the Trump administration, was faked. President Trump’s recent outing with Mike Tyson was legitimate. The viral photo of an adulterous Georgia city mayor was not. In the grand…
Google’s Ads Product Liaison, Ginny Marvin, recently interviewed Product Manager Tal Akabas for her Ads Decoded podcast. I always love when product managers share behind-the-scenes details; you inevitably learn more than what is shared in official blog posts or launch communications. While much of the episode focused on new channel prioritization, it revealed several tactical…
Most discussions about getting noticed in AI search still focus on gaining citations through structured content, clear entity definitions, and proper permissions inside robots.txt files. However, I have recently been looking into a much more basic problem that happens well before any of those standard steps, even though digital publishers almost never talk about it.…
Reddit is following in the footsteps of TikTok (and virtually every other social media app), even if it’s a few years later than the rest. In a company blog post, Reddit announced the rollout of a new “For You” feed for users, which appears on the Reddit homepage. Reddit says this will start popping up…
It appears that Discord has some users spooked. On Tuesday, Mashable reported on Discord’s upcoming changes to its platform, which will see tens of thousands of public servers get indexed on Google Search, along with some of the messages in the servers’ channels. That means some Discord conversations may soon appear in Google Search results,…
Few things waste a boardroom meeting like defending Google Analytics 4 figures that don’t align with the store-reported numbers. It erodes trust and leaves everyone with an incomplete, misleading picture, and over the past 12 months I’ve found it harder to get GA4 to do the job it’s set up for. It’s challenged me and…
Finding good Discord servers relevant to your interests can be tough unless you sift through Discord’s own database or get an invite to one. The popular messaging and chat service is looking to solve that problem with an obvious yet big change to the platform. Discord will now make public servers discoverable through Google Search.…
After a good quarter, the question I hear most from CEOs is some version of “We have another $100,000. Where should it go?” Most of them already have an answer. It’s usually more of whatever worked last quarter, which tends to mean paid search, because paid search has the cleanest dashboard. Sometimes that’s the right…
The COVID-conscious lesbian bar in Western Massachusetts is closing. Last Ditch Bar and Arts Venue went viral after the Boston Globe reported on conflict sparked by the relaxation of its KN-95 mask policy. SEE ALSO: How this lesbian watering hole became the most (in)famous bar in the world Last Ditch announced the closure in an…
Imagine a buyer asks an AI assistant which supplier fits a particular problem. Your business makes the shortlist. The buyer discusses the alternatives, checks a concern, then opens Google and searches for your company. They visit and buy. Depending on the attribution setup, Google may receive the credit. The assistant need never have sent a…